• Home
  • keyboard_arrow_right News
  • keyboard_arrow_right Card-linked Offers Entice Customers on a Budget, Merchants Provide Custom Rewards


Card-linked Offers Entice Customers on a Budget, Merchants Provide Custom Rewards


share close

According to a recent announcement from PYMNTS, a global resource for data, news, and insights regarding payments, platforms, and new technologies, many loyal — and new —customers would choose a different merchant if they could receive more tailored cark-linked offers. Rising prices — especially during the 2023 holiday shopping season — and thinner wallets are factors in driving the growing sentiment. 

PYMNTS and Banyan leveraged insights drawn from a survey of 2,000+ consumers to produce “Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers.”  

Some of the survey’s findings revealed:  

  • Nearly 63M consumers intending to shop for the holidays were “highly interested” in card-linked offers. 

  • Top spenders demonstrated the most interest in card-linked offers. 

  • Key drivers of interest in card-linked offers included available deals and ease of use. 

  • Attractive cash-back rewards and automatic discounts were noted as the most significant reasons for responding to offers. 

  • There is increased interest in product-specific card-linked offers that feature essential products. 

  • Sixty percent of cardholders cite commuting and grocers as top categories for card-linked offers. 

  • Millennials (42%), newcomers (41%), and consumers with children (40%) indicated a “strong likelihood” to switch retailers, with more than one-third of Gen Z declaring making a similar move was “very or extremely likely.” 

The findings conclude that leveraging item-level receipt data to deliver more personalized card-linked offers can better engage shoppers and facilitate long-term customer loyalty.  

Access the full PYMNTS report “How Merchants Engaged Holiday Shoppers With Card-Linked Offers” here


Read more on Loyalty360:   

Card-linked Offers: Stand Out in a Sea of Sameness 

Private-Label Credit Cards (PLCC): Loyalty Strategy Experts Weigh In 

Loyalty360 Brand Marketer Research: Impacts of Data and Privacy Regulations on Customer Loyalty 

Source link

Subscribe Now, it's FREE

Receive each new podcast episode directly to your email.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Rate it
Previous post