News

As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing for decades. However, with advancing technology and […]

KFC Launches Wraps to Engage Younger Customers  KFC launched its Kentucky Fried Chicken Wraps nationwide after successful tests in select Atlanta locations. The wraps are part of an effort to expand their audience.  The restaurant chain found its core customers are older than the average quick service restaurant and wants […]

Scotch & Soda Partners with Flaunt on Web3 Loyalty Program  Scotch & Soda is partnering with Flaunt to turn the Club Soda 3.0 community into a Web3 loyalty program. The fashion brand designed the new program as a complement to their traditional loyalty program: Club Soda.  The partnership draws on […]

Pottery Barn Launches Mobile Apps for Kids and Teen Brands  Pottery Barn Kids and Pottery Barn Teen announced new shopping apps for iOS. The app allows shoppers to create registries, browse and save products, and make purchases using Apple Pay.  Pottery Barn’s goal is to create a seamless shopping experience […]

Choice Hotels International, Inc. will allow members to exchange rewards points across its two rewards programs: Choice Privileges and Radisson Rewards Americas. Members can exchange points at a rate of two Radisson Rewards Americas per one Choice Privileges.  The move comes in response to Choice Hotel’s acquisition of Radisson Hotels […]

Dunkin’ Launches Exclusive Latte  Dunkin' released a new latte exclusively available to Dunkin’ rewards members. Inspired by the chain’s seasonal Brownie Batter Donut, the Brownie Batter Signature Latte is only available through the Dunkin’ app.  The move comes during Dunkin’s somewhat controversial efforts to revamp its rewards program. The latte […]

As part of its 75th anniversary, NASCAR launched its new NASCAR Fan Rewards program. The free program offers fans rewards for engaging with racing and the brand. NASCAR will host a launch event to generate excitement among fans, featuring a special NASCAR Fan Rewards paint scheme on the No. 77 […]

Loyalty360’s most recent State of Customer Loyalty Report revealed many brands are looking to redo their loyalty programs in 2023, adding more reward or customization options. Antavo — as a technology provider for loyalty programs — also received many requests from clients who want to relaunch their loyalty programs and […]

7-Eleven Trials Autonomous Shipping  7-Eleven Inc. will test self-driving robot delivery for Los Angeles Customers. The convenience store partnered with Serve Robotics, a food tech startup backed by Uber.  As part of the pilot, the autonomous service is only available in Los Angeles using the 7-Eleven delivery app 7NOW. Robot […]