News

There is a growing trend in customer loyalty programs to deliver more personalization and customized programs, but how important is that customization to the end consumer? Loyalty360 CEO Mark Johnson spoke with Chief Marketing Officer of Redpoint, John Nash, about these trends and a recent study conducted by Redpoint to […]

Velvet Taco Debuts Loyalty App and Launches Merchandise On the heels of debuting their new loyalty app, emerging brand Velvet Taco has also debuted a new merchandise line of clothing and accessories.  The line will be available exclusively on the chain’s website and comes on the heels of the brand’s […]

JetBlue and American Introduce Enhanced Loyalty Member Rewards JetBlue and American Airlines announced new perks for TrueBlue Mosaic and AAdvantage loyalty status members when traveling on either airline. It is the latest round of customer benefits made possible by the airlines’ Northeast Alliance (NEA). The top-level loyalty members are now eligible […]

IHOP Launches a New Loyalty Program, International Bank of Pancakes IHOP is the latest restaurant chain to upgrade its loyalty program. The brand has officially launched its “International Bank of Pancakes,” offering guests the opportunity to earn digital tokens, called PanCoins, that can be used to buy more food. Guests […]

Great Clip Celebrates “Hockey Hair” With Interactive Content and Fan Giveaways, Including VIP NHL Experiences Great Clips®, the Official Hair Salon of the NHL, has launched a new interactive microsite designed to celebrate hockey hair across the National Hockey League. The site features interactive quizzes and trivia, as well as hockey […]

DoorDash and Payfare Announce Exclusive Cash Back Rewards with DasherDirect DoorDash and Payfare have launched an exclusive expanded rewards program for Dashers across the United States. Now, DasherDirect cardholders can enjoy new savings, including up to 6% cash back at participating restaurants, 5% at participating retailers, and additional savings on […]

Shake Shack Tests Bitcoin Rewards to Lure Younger Consumers Shake Shack is offering the cryptocurrency bitcoin as a reward for purchases made at the burger chain using Cash App, a digital wallet offered by Block Inc. Customers will receive 15% of their purchase back in the form of bitcoin on […]

American Eagle Outfitters has announced the launch of the American Eagle (AE) brand's Spring '22 Members Always campaign. Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans Behling, and multi-hyphenate mxmtoon. Building on AE's focus on social, commerce, and gaming, the campaign extends into places where […]

For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing how members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier for members to make the most of every experience outside and be […]