The limited collection includes products that showcase the chain’s menu offerings, such as “I Heart Waffle Fries” hoodies and “Sauce Blanket and Nugget” pillow sets. There are also coffee mugs, notecard sets, totes, socks, a “shareable bag of cows” and more. Customers who subscribe at shop.chick-fil-a.com will get a first look at future launches.
“It’s truly a ‘thank you’ to them with both a collection and an online shopping experience we think they’ll love,” said Kate Neyhart, Brand Strategy at Chick-fil-A. “A premium e-commerce experience is something we’ve been exploring for several years, but we wanted to take our time and be intentional about the collections we were designing and how we wanted to bring them to market. This initial collection is inspired by the little things that make Chick-fil-A original and is meant to be a fun celebration of that originality.”
The products create an additional revenue stream while also generating top-of-mind awareness and creating brand advocacy. The company said it expects the collection to sell out quickly, but adds that plans are in the works for more merchandise launches in 2023. Guests are encouraged to sign up for the Chick-fil-A One membership program to receive future updates about merchandise.