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Chick-fil-A’s Kicks off New Digital Game, Engaging Fans Through Weekly Missions and Rewards

June 30, 2023 13

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Chick-fil-A has launched a summer mission called "Code Moo" featuring the brand's iconic cows. The campaign includes a new digital game titled "Code Moo™, A Chick-fil-A Original Game" available at playCodeMoo.com. Chick-fil-A One members can participate in weekly missions to help the cows sabotage their burger-flipping nemesis, Circus Burger, with 2.5 million food rewards available each week.  

"The Chick-fil-A Cows have been a beloved part of the brand for nearly three decades and carry a contagious spirit everywhere they go, reminding our guests to laugh and appreciate the little things around them," said Joe Saracino, Senior Vice President of Brand, Advertising and Media. "We're excited to have the Cows back — so much so that we're letting them take charge this summer. It's time to sit back, relax and enjoy the fun they're cooking up for all our guests." 

The Code Moo mission aims to engage customers, bring laughter, and encourage appreciation for the little things in life. The game challenges players to complete weekly tasks and offers a variety of food rewards, including Chick-fil-A Nuggets, Waffle Potato Fries, and the Original Chick-fil-A Chicken Sandwich. Participants who complete all the challenges are entered into the Code Moo Sweepstakes for a chance to win free Chick-fil-A for a year or a trip for two to the 2024 College Football Playoff National Championship. 

To participate in the Code Moo mission and join the Chick-fil-A cows in their digital adventure, customers can visit playCodeMoo.com. The campaign runs until August 1, providing an exciting and interactive experience for Chick-fil-A fans and an opportunity to win tasty rewards and exciting prizes. 


Read more from Loyalty360 on Chick-fil-A:  

Chick-fil-A Leads Restaurant Satisfaction for 9th Straight Year 

Chick-fil-A Plans International Expansion 

Chick-fil-A Launches Merchandise Line 

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