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Chipotle Launches New Restaurant Concept

February 16, 2023 25

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Chipotle Mexican Grill will open a new restaurant called Farmesa in Santa Monica, CA. The restaurant will offer food bowls inspired by Chipotle’s Food with Integrity standards. 

The new restaurant will feature an eclectic menu of fresh ingredients created by Chef Nate Appleman, who led menu innovations for Chipotle in the 2000s. Moving away from strictly Mexican inspired dishes, the food bowls will feature a protein, green or grain, two sides, sauces, and a topping. 

“One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle’s food with integrity mission and make fresh food daily,” says Brian Niccol, Chairman and Chief Executive Officer, Chipotle. 

Chipotle will pilot Farmesa with a limited menu launch. Customers can order at the Kitchen United Mix space in Santa Monica or order online through DoorDash and Uber Eats. 


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