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Cinemark Brings Audiences Viewing Experiences Beyond the Movies




Cinemark continues to build on its technological evolution and studio relationships to bring audiences engaging out-of-home experiences that complement Hollywood content. Cinemark is utilizing its technology to provide consumers with a wide array of content ranging from concerts to beyond-the-screen talent Q&As. Fans can visit Cinemark.com or the Cinemark mobile app to discover the latest entertainment offerings.

“As the ultimate entertainment destination, Cinemark thrives in delighting audiences with a wide variety of enthralling content, including experiences audiences might not expect from a movie theatre,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “Consistent investment in evolving our in-theatre technology and the overall experience we provide has Cinemark supremely positioned to transport viewers even further into the on-screen action.”

In collaboration with major studios, Cinemark offers special advance screenings that give moviegoers not only an early look at the latest movies, but also exclusive talent Q&As hosted at the company’s Cinemark Playa Vista and XD theatre and simulcast across its circuit.

Cinemark has reimagined the concert experience for music lovers, bringing tours from the stage to the auditorium in partnership with Trafalgar Releasing, most recently showcasing BTS: Permission to Dance on Stage – Seoul concert. The company’s theatre technology infrastructure enabled it to offer the concert at more U.S. theatres than any other exhibitor and expanded the global reach of the event by showcasing in numerous Central and South American theatres.

In addition, Cinemark teamed up with ESPN to bring the College Football Playoff Semifinal games and the College Football Playoff National Championship game to select theatres.

Cinemark also touts a multi-year relationship with The Game Awards, showcasing the year’s biggest event in gaming live on its big screens. The circuit’s technological infrastructure lets gaming enthusiasts participate in in-theatre Premium Gaming Events or compete online with fellow Cinemark gamers through its esports leagues and tournaments in partnership with Mission Control.

In collaboration with Fathom Events, Joe Hand Promotions and Iconic, Cinemark showcases AEW, WWE and Triller spectacles for fighting fans. Cinemark has created knock-out nights for All Elite Wrestling Revolution, WWE SummerSlam, Triller Fight Club featuring Jake Paul vs. Ben Askren, Tyson Fury vs. Deontay Wilder III and more. The exhibitor will continue to work with its distribution partners to bring notable cards to theatres.

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