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Dolly Parton Headlines Campaign for Cracker Barrel’s New Loyalty Program



Music superstar Dolly Parton has partnered with Cracker Barrel to launch the restaurant chain’s loyalty program and promote her latest album, Rockstar. The entertainer will appear in commercials for Cracker Barrel Rewards™ featuring clips from the album, which will be sold at Cracker Barrel along with related Parton merchandise starting November 17.  

Customers receive a free appetizer for enrolling in Cracker Barrel Rewards and earn reward points on restaurant and retail purchases. Through December 4, members can enter for the chance to win one of 667 limited-edition Dolly Rockin’ Chairs, co-designed by Parton. The chairs will be on display on Cracker Barrel porches until the giveaway and available for purchase afterward.  

"When it comes to something as exciting as the announcement of our new rewards program, we knew that Dolly Parton was the perfect partner to anchor our campaign," said Julia Perry, Vice President of Marketing Communications at Cracker Barrel.  

“Cracker Barrel and I have had a relationship for many years, and I am happy to say it continues with the launch of my new Rockstar album on November 17 and Cracker Barrel Rewards.”  

Read More on Loyalty360:  

Q&A with Matthew Schaefer, Senior Director of Strategy & Innovation, Cracker Barrel 

Cracker Barrel Launches New Rewards Program 

Cracker Barrel Expands All-Day, Delivery-Forward Brand, The Pancake Kitchen by Cracker Barrel 


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