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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Especially for brands in the quick service restaurant (QSR) industry, building meaningful emotional connections helps them increase the rate of return for loyal customers. However, emotional loyalty can be difficult to quantify because it relies on long-term investments and initiatives.
Donatos — a pizza restaurant chain founded in Columbus, OH — is a people-first brand. Every customer loyalty initiative is designed to both provide value for its guests and build an emotional connection with them. With its Donatos Rewards loyalty program, the brand leverages customer data to build personalized perks and promotions, with the goal of increasing emotional loyalty.
Donatos was recently named a finalist for this year’s Loyalty360 Awards, presenting in the Customer Loyalty Strategy category at Loyalty360’s Loyalty Expo, May 8-10 in Orlando. At the event, Erin will share her story on how Donatos leverages customer data to drive and enhance customer loyalty.
Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about her upcoming presentation at the 2023 Loyalty Expo and Donatos’ customer loyalty success.
Could you give us a brief overview of your awards presentation at the 2023 Loyalty Expo?
Corrigan: I will go into the nuts and bolts of the program, how it works, and some of the features we've introduced over the last year that make our program a little bit more unique.
Who do you think would benefit most from your award presentation at the conference?
Corrigan: Anyone in the QSR space and anybody who works with Cheetah Digital, because we utilize a lot of the feature functions that are built into that platform.
What are a few key takeaways attendees can expect to learn from your awards presentation?
Corrigan: They will hear more than they probably ever thought they wanted to know about the pizza business, and the challenges we deal with when it comes to our customers and segmenting some of those groups.
PUMA’s new “Voices of a RE:GENERATION” campaign prioritizes sustainability for the next generation. The goal of the new campaign is to involve young people’s perspectives and recommendations for sustainability. The […]
