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Dunkin’ Donuts to Hire Thousands, Increases Focus on Employee Experience

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Dunkin’ Donuts has announced it will hire up to 25,000 new employees at its locations in multiple areas of its business, such as front-counter or even restaurant management. The brand is also working to create several steps to help its new employees it’s hiring. Some of those ways are by partnering with Southern New Hampshire University (SNHU), and offer online college education to its franchise employees, launching its first advertising campaign aimed at recruitment and continuing to enact safety measures for both employees and customers.
This partnership of SNHU and Dunkin’ Donuts has meant an offering of low-cost college degrees to its independent franchisees and employees. Those workers at Dunkin’ now have the opportunity for an affordable pathway to an associate’s or bachelor’s degree.
According to the press release, “Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment. A series of new “Dunkin’ Runs on You” broadcast spots will provide a look at the spirit of teamwork and community, distinguishing jobs at all levels at Dunkin’ restaurants, and the extraordinary people who are proud to call themselves Dunkin’ team members. The campaign will also emphasize the benefits of working at a Dunkin’ franchise, which may include developing core skills and the foundation for professional growth, flexible and affordable education opportunities, flexible work schedules, competitive pay, and more.”
This campaign was developed in collaboration with BBDO New York, and it launched in both English and Spanish on June 8.  
The brand is also continuing to try and keep their restaurants safe for customers and staff. It was one of the first to close its dining rooms and has also started enacting safety measures like social distancing and hygiene training, distribution of single-use gloves, facemasks, plexiglass shields for restaurant counters, and recommended health checks for employees.
“Dunkin’ is committed to keeping America running and working. We are proud to support our franchisees who offer much-needed job opportunities, in a welcoming environment where people can feel appreciated and rewarded for serving both customers and their communities during this critical time,” said Stephanie Lilak, Dunkin’ Brands’ Senior Vice President and Chief Human Resources Officer, in a Dunkin’ Donuts press release. “With the brand’s new partnership with SNHU, new advertising campaign, and in-store safety measures, our franchisees are providing both new and current restaurant employees a great workplace, and the chance to gain experiences and skills that will benefit them throughout their lives.”

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