The Loyalty Minute

Episode 42 – What Gen Z Shoppers Really Want



Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want. 

In a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, they examined what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The study, based on a global survey of 15,600 Gen Zers between the ages of 13 and 21, explores Gen Z’s expectations for the retail environment, their usage and attitudes toward technology and what customization means for them.  One finding in particular was rather interesting, Three times as many Gen Zers shop in a store most of the time compared to online. I would say it’s mainly because these don’t have the means to buy online.

The report is chock full of great infographics that are worth a look…  I know that does not help much when you’re listening to a podcast, but I will put a link to the study and the infographics in the show notes.

To learn more about this study and other great customer loyalty insights, please visit  Enjoy! 

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