The Loyalty Minute

Episode 52 – How Life Insurers Can Boost Customer Numbers And Loyalty With Gamification And Rewards

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Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards.

An interesting Business Insider article came out this morning referencing a new Harris Poll survey conducted on behalf of SE2 and which indicated that Sixty-eight percent of respondents said they would be likely to engage with incentive programs to reward a healthy lifestyle and wellness habits, if offered by their insurer,

And while 43% of consumers don’t own life insurance, The Harris Poll’s data shows that 43% of respondents would be much or somewhat more likely to purchase an insurance policy if the provider offered an interactive program with ongoing wellness benefits, which suggests that such initiatives could boost customer numbers, as well as engagement and loyalty.

Insurers looking to incentivize healthier lifestyles should expand their incentives to cover the widest audience possible and offer varied forms of rewards. Coincidentally, this is exactly what one of my companies does. So if you work for a an insurance company and would like to learn how you can increase customer engagement and boost loyalty, reach out to the folks at

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