Episode 59 – Loyalty from Franchisor to Franchisee

Welcome Loyal listeners to episode 59 of the loyalty minute. Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees.

During these unprecedented times of shutdowns during the covid-19 pandemic, companies like Best Western Hotel and Resorts are taking steps to ease the burden of its hoteliers during these challenging times. The Board of directors have implemented unprecedented measures to afford its Hotel owners much-needed relief through May of 2020.

• They will be waving half of their monthly fees.
• Waiving half of the property revenue management fees.
• Reducing the Best Western loyalty Point fee charges to its members by 1/2 without lowering its points awarded to loyalty program participants.
• Increasing by 50% the Hotel Redemption compensation for Best Western Resorts loyalty guest stay.
• Waiving in its entirety, the Best Western hotel resorts Co-op marketing fees.

Nicely done Best Western.

To read the full details and to see other companies that are helping their employees during these troubling times please visit TheLoyaltyMinute.com enjoy and stay safe.

Tagged as: Best Western, Brand Loyalty, Franchisee.