Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Guy Bauer. Guy is the founder and creative director at Umault – a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands. Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan.