play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
Francesca’s Acquisition, LLC, launched a new loyalty campaign featuring local influencer ambassadors. Partnering with Elevate Pictures, francesca’s filmed its Miami Fran Club event as a commercial video spot for the new “Free to Be You” campaign.
Celebrating its Fran Club loyalty program and showcasing the new lineup of spring styles, the Free to Be You campaign combines brand ambassadors highlighting styles with the exclusive Fran Club event. The event is one of many hosted by the Fran Club loyalty program, which launched in Oct. 2022.
"We see incredible value in engaging directly with our community to celebrate self-expression and the unique sense of style the francesca's customer has," says Jann Parish, Chief Marketing Officer of francesca’s. "By working alongside incredible local Miami talent and incorporating our customers and associates, we are building a brand that rewards our best customers and showcases that within this campaign. We are approaching acquisition in a unique way by creating an exclusively, inclusive community that future customers will want to be a part of. It's not just about shopping now, it's about building trust and creating a connection."
The campaign follows a recent study francesca’s conducted to develop key customer personas and better understand core audience needs. The Free to Be You event and campaign speak to those key personas specifically.
Read More from Loyalty360 on Brand Ambassadors:
Partnering with brand clients around the world, Engage People is a technology supplier that connects loyalty programs with payment systems and online retailers by allowing program members to pay with […]
