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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Hasbro and Frito-Lay® Variety Packs are partnering in a campaign to inspire more joy, encouraging family gatherings with better snack choices. The well-known game and toy company and the snacking giant are delivering fun gaming experiences alongside opportunities to win a $1,000 game chest. Leveraging TV and social media, the campaign includes a four-spot series highlighting popular kids’ games and their families. The videos feature people snacking on Frito-Lay Variety Packs in scenes where they experience being inside the life-sized versions of The Game of Life, Chutes and Ladders, Hungry Hungry Hippos, and Connect 4.
“Frito-Lay Variety Packs is thrilled to partner with Hasbro, who connects generations of fans and families through its gaming experiences, to help foster more joy in everyday snacking with our bright, fun-filled campaign,” said Melissa Miranda, VP of Portfolio Marketing for Frito-Lay Variety Packs. “Together, we want to encourage families to embrace moments of connection, whether it’s a family game night or a road trip, and add more fun and flavor to make this quality time more memorable.”
Limited-edition Frito-Lay Variety Packs are available in stores now across the U.S. QR codes included in the special packs enable snackers to play an interactive, animated web game. By scanning the QR code, customers are given access to a virtual gameboard. The Game of Life lends inspiration to the experience, allowing players to hop into a virtual car and track down and collect Frito Lay snacks.
“Hasbro connects fans and families through gaming experiences that are fun to play, fun to watch, and fun to share,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro. “This campaign with Frito-Lay Variety Packs is a natural expansion for our brands as we celebrate making the most out of family connections with snacks and adventure that will put a smile on everyone’s face.”
Frito-Lay and Hasbro fans have a chance to win a $1,000 game chest with snacks and games every day through May 19, 2024.
Learn more about the exciting interactive game and how to enter for a chance to win at:
https://www.fritolayvarietypacks.com/hasbro
Read more on Loyalty360:
Adding Gamification to Customer Loyalty Programs: Experts Offer Advice for Brands
Boosting Mobile Engagement Through Gamification
The Impact of Gamification on Loyalty Strategies
Red Robin Gourmet Burgers, Inc. is celebrating its first year of partnership with the Make-A-Wish Foundation by exceeding $1M in donations. Red Robin began the initiative in February 2023, donating […]
