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KFC Announces Partnership with Tinder to Increase Digital Experience



KFC announced a partnership with Tinder to promote its new Buffalo Ranch sauce through the online dating site. The promotion includes a limited-time “Tinder Tenders” meal, which was created for two and includes six Extra Crispy tenders, two sides, two biscuits, two beverages and the brand’s new sauce.

The point of this collaboration? “To help saucy singles find the buffalo to their ranch,” according to the company.

Says CMO Nick Chavez, "With the matchmaking magic at Tinder, we're hoping to help some sauce-loving singles find the buffalo to their ranch."

The promotion in part aims to encourage more users into KFC’s digital channels, as the brand offers the limited-time Tinder Tenders meal for two exclusively on its app or website. The partnership may also generate new customers by tapping into Tinder’s vast membership base. 

In addition, Tinder members can take a quiz in the app testing their love and knowledge of buffalo ranch. Taking this quiz will provide those Tinder members the chance to win tickets, backstage passes and an all-expenses-paid trip to an upcoming Jack Harlow concert.

This is such a fun way to spice up the modern dating experience," said Stephanie Danzi, Tinder’s SVP of Global Marketing. "We know our members are connecting over food – being a 'foodie' is one of the top Interests they add to their profiles. So, we love partnering up with KFC to add more to the mix and give daters a chance at an epic first date."


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