Designed to reach the Toronto local basketball community, the campaign will feature a variety of experiences and giveaways in addition to the new court, including:
Rotating DJs courtesy of LiveNation
Pepsi sponsored warming center
KFC samples and UberEats promo codes
Chance to win a limited-edition Number 11 Puffer Jersey
“Canadians love for Finger Lickin’ Good buckets is only matched by their love of buckets on the basketball court,” says Azim Akhtar, Director of Marketing, KFC Canada. “That’s why we wanted to bring these two worlds together like only KFC can and create an epic winterized court that feeds Canadians’ growing passion for basketball.”
As part of the advertising campaign, the court features baskets designed like KFC buckets. Media and ads will be featured across television and social media spots.
Read More from Loyalty360 on Kentucky Fried Chicken: