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Kroger Announces More Rewards for New Loyalty Members


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Kroger Co. announced that the company’s paid membership program, Boost by Kroger, has saved shoppers over $115 million in its first year. The retailer is celebrating with a special anniversary offer, sharing that shoppers who enroll in a new annual membership from July 19 through August 8 will automatically receive 1,000 bonus Fuel Points. 

"Boost by Kroger Plus is making grocery delivery accessible to more customers through the industry's most affordable membership program," said Stuart Aitken, senior vice president and chief merchant and marketing officer. "Combined with our industry-leading fuel points program, customers are saving big on groceries and fuel unlike ever before. We are so grateful to our members who joined us in our inaugural year, and we look forward to offering more savings and welcoming new members." 

Not only do new members save on fuel, but they can also save on popular Kroger items, receive free delivery orders, and enjoy other benefits through the loyalty program.  

Free Delivery 
Boost members can opt for free delivery with their membership and choose the delivery speed for their needs and budget. Shoppers can enjoy free next-day delivery ($59 per year or $7.99 per month) or free delivery in as little as two hours ($99 per year or $12.99 per month) on orders of $35 or more. 

Save Money with More Fuel Points 
Members can earn 2X Fuel Points for every $1 spent every day and earn extra Fuel Points during fuel promotions. For each 100 points, customers save 10 cents per gallon of fuel, up to $1 per gallon. 

Boost Members Exclusives 
New members will receive a welcome package full of exclusive savings on Kroger's Our Brands, including Murray's Cheese, Vitacost, Home Chef™, Simple Truth™ and Private Selection™. 

The Boost loyalty program has exceeded Kroger Co.’s expectations. Member enrollments have increased thanks in part to the savings Boost by Kroger Plus customers experienced. This increased customer engagement across stores, e-commerce channels and fuel centers has paved a new way forward in the brand loyalty industry.  


A Guide to Loyalty & Rewards for Grocers & Retailers 

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Shell and Kroger Fuel Customer Loyalty 

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