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LAFC Launches New Loyalty Program



The Los Angeles Football Club (LAFC) has built its new loyalty program – LAFC Gold. Fans of the soccer team will be able to receive new offers and benefits to enjoy while shopping in the team’s pro store and other LAFC merchandise online and in the stadium.  

“LAFC Gold promises to make LAFC fans and supporters feel seen, heard, and valued wherever they are in the world,” says LAFC Co-President & CBO Larry Freedman. “Watching a match at BMO Stadium is one of the best sports experiences anyone can have. With LAFC Gold, we now have a way to connect, recognize, and reward anyone who supports the Black & Gold.” 

Season ticket holders are already LAFC Gold members and fans can experience LAFC Gold by visiting gold.lafc.com and signing up for one of the many reward membership tiers: Local, Global, Youth, or Entry.  

Read More on Loyalty360:  

Winning Loyalty Strategies: Immediate Value – Consumers are Demanding More Instant Value from Loyalty Programs 

Digital Engagement: Transforming Customer Loyalty 

Gen Z and the Attention Economy 


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