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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leveraging the knowledge in the right way at the right time. This can be accomplished through customer data insights prioritizing personalization.
Ernst & Young (EY) operates in over 150 countries, working through four integrated service lines — Assurance, Consulting, Strategy and Transactions, and Tax. The organization offers loyalty program services, partnering with brands so that they can cultivate deeper emotional connections with customers. EY’s loyalty programs are designed to enhance customer retention and engagement, increase sales and encourage frequency, facilitate heightened brand awareness and referrals, and provide greater insights into customer data.
EY’s research concluded that 87% of consumers are at least somewhat comfortable sharing data. However, when EY surveyed corporate decision makers that have control over loyalty budgets and programming, personalization and data management capture were lower priorities for investment among companies. EY reports less than half — around 42% — said that they were focused on personalization and customized touch points.
In this podcast, Mark Johnson, CEO of Loyalty360, spoke with Patricia Camden and Michael Anders, Loyalty Leaders for EY, about the state of customer loyalty, why personalization is the number one thing brands must focus on today, and how traditional loyalty programs focused on frequency and volume are giving away to more nuanced approaches that consider a customer’s entire relationship with the brand.
What could be better than a warm and toasty Thomas’ English muffin? The coveted bakery brand just sweetened the deal by launching its Muffin’ But Possibilities Sweepstakes and loyalty program. […]
