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Thomas’® Kicks Off Loyalty Program, Muffin’ But Possibilities Sweepstakes


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What could be better than a warm and toasty Thomas’ English muffin? The coveted bakery brand just sweetened the deal by launching its Muffin’ But Possibilities Sweepstakes and loyalty program. Thomas’ diverse flavor lineup and Nook & Crannies® texture have been loved by consumers for over a century, offering the perfect comfort food. Now, the Bimbo Bakeries USA-owned bagel and muffin maker wants to reward loyal fans and invites them to ‘get their muffin on’ in one of two ways.  

Devoted Thomas’ foodies can join its loyalty program to earn points for exclusive limited-edition merchandise or enter its sweepstakes to win one of five $10,000 cash prizes, which can be used toward a dream kitchen nook makeover. The sweepstakes runs through May 31, 2024. 

Brand Manager for Thomas’, Janice Wisniewski, said, “At Thomas’, we believe breakfast should be a celebration of endless varieties and possibilities, and this year, we’re inviting our fans to experience Muffin’ But Possibilities with us. We value the importance that a delicious breakfast moment can bring, and we want to make it easier to savor those special moments by offering ways for our fans to take back their mornings, slow down, and savor the goodness of Thomas’. We understand that we play a role in brightening our fans’ day, and we hope Muffin’ But Possibilities serves up a little extra joy in their mornings.” 

Participants can collect and submit loyalty points whenever they purchase one of Thomas’ English Muffin products. Thomas’ muffin lovers will earn five points with the purchase of the brand’s Original English Muffins and 10 points with the purchase of its variety of flavors, including Blueberry, Buttermilk, Light Multi-Grain, Honey Wheat, Sourdough, and more. Points can be redeemed for Thomas’ blankets, mugs, or English Muffin-shaped slippers. 

Get your muffin on here: https://thomasbreads.com/muffin-but-possibilities 


Read more on Loyalty360:   

Eggo Collaborates with HomeToGo 

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special 

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience 

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