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Loyalty Reads: Chipotle Campaign Aimed at 15,000 New Hires for Burrito Season, KFC Pays Full Tuition

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Chipotle Campaigns Aimed at 15,000 New Hires for Burrito Season 

Chipotle Mexican Grill is launching a new campaign to fill 15,000 jobs in preparation for Burrito Season, which runs from March to May. The campaign will feature current employees to drive applications by showcasing stories of its people and sharing the available career progression within the organization. 

Chipotle will highlight six employees from across the nation who have risen through the ranks in the company, from crew member to manager. The employee stories add to Chipotle’s existing documentary style television ads showing daily tasks of its employees. 

 

KFC Pays Full Tuition for Employees 

The KFC Foundation announced a partnership with Western Governors University (WGU) to provide 100% paid tuition for restaurant employees who attend WGU. Participants can access more than 60 bachelor’s or master’s degree programs and certification programs in business, IT, education, or health care. 

The perk is non-competitive, meaning every eligible employee who applies will receive tuition coverage. The new program adds to the KFC Foundation’s other grant, scholarship, and educational opportunities. 

 

Ahold Delhaize USA partners with RangeMe 

Ahold Delhaize USA is partnering with RangeMe to showcase products by certified, diverse-owned businesses. Using their e-commerce engine Peapod Digital Labs (PDL), Ahold Delhaize USA will host virtual events to provide coaching and support to help candidates succeed in joining. 

The goal of the partnership is to bring more products from diverse-owned businesses to the shelves of Ahold Delhaize grocery brands. Certified minority-, LGBTQ+-, woman, and veteran-owned businesses and businesses owned by people with disabilities that offer products or services in listed categories are encouraged to apply by Feb. 3, 2023. 

 

Read More on Trends, Updates, and Industry Leaders. 



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