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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Kroger Precision Marketing Partners with Disney Advertising
Kroger Precision Marketing (KPM) announced a partnership with Disney Advertising to bring the power and performance of streaming to Consumer Packaged Goods (CPG) marketing. The partnership combines Disney’s premium inventory with KPM’s data science capabilities, allowing marketers to increase sales on the back end across Kroger stores.
The partnership will bring value to viewers and brands through:
Powering Audience-Based Advertising: personalizing the advertising experience through Disney and KPM customer data
Scaled Streaming Library: connecting advertisers to Disney’s streaming portfolio
Measurable In-Store and Online Sales Impact: advertisers receive retail sales, household penetration, and segment level insights
Hilton Campaign Offers Increase Rewards Program Points
Hilton Honors — the Hilton Hotels Loyalty Program — is launching a campaign to offer more rewards points for members. Between May 1 and Sep 5, 2023, members can earn bonus points through the Points Unlimited Promotion.
Hilton Honors members can earn 4,000 bonus points with a stay at any of Hilton’s 270+ global resorts or 2,000 bonus points at any other Hilton location. Throughout the promotion, there is no limit to the number of bonus points members can earn.
Men’s Wearhouse Launches Program to Help Grooms Through Wedding Planning
Men’s Wearhouse announced a new program to help grooms throughout the wedding planning experience. The Wedding Wingman is a comprehensive digital tool to streamline the planning process with inspiration and guidance on selecting wedding attire.
Men’s Wearhouse created the tool in response to customer feedback, with a goal of reducing customer stress during the wedding planning process. The Wedding Wingman helps provide a seamless omnichannel experience for Men’s Wearhouse customers, providing digital tools to plan and manage wedding attire.
Read More on Trends, Updates, and Industry Leaders.
Kampgrounds of America Provides Roadside Program for RVers Kampgrounds of America (KOA) launched its RV RoadHelp program, offering roadside assistance to RV travelers. Partnering with Drive America®, the new program […]
