Loyalty Reads: Yesway Raises $1 Million for Charity, DICK’S Partners with the NCAA, and More

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Yesway Raises $1 Million for Charity 

Yesway reaches $1 million mark for its charitable donations during its annual Golf & Clays Classic fundraising tournaments. The charity is part of Yesway’s commitment to helping the local communities its stores serve. 

The annual fundraiser is hosted at the Cowboys Golf Club and Elm Fork Shooting Sports in Dallas, TX. The proceeds of the most recent event went to Operation Homefront and the Christian Outdoor Alliance. 

DICK’S Partners with the NCAA 

DICK’S Sporting Goods will be the official corporate retail partner for the NCAA. The partnership is part of DICK’S efforts to show the power and impact of sports. 

Alongside the exclusive partnership, DICK’S will have sponsorship rights to the following fan events during the March Madness Final Four Championships: 

• Kids zone at the Men’s Final Four Festival 

• Women’s Final Four open practices 

• Ferris wheel at Men’s Final Four Tip-Off Tailgate 

• Women’s Final Four Mascot University at Tourney Town 

Corona Launches Virtual Experience 

Corona will launch a virtual clubhouse experience in a new partnership with e-commerce platform Obsess. The experience will allow consumers over the age of 21 to explore the clubhouse, learn about the brand, and purchase products through digital delivery providers. 

To promote the launch, Corona is hosting a sweepstakes to win tickets to the U.S. Open tournament in June 2023. The clubhouse is the brand’s first event of the year, with summer and holiday-themed events to be announced later. 

Read More on Trends, Updates, and Industry Leaders. 

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