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Loyalty360 Daily Reads: Chipotle Uses TikTok to Reach GenZ Job Candidates, Six Flags Invests in Gues



Chipotle Leverages TikTok as a Recruitment Tool 

Chipotle Mexican Grill is hiring thousands of employees this year to meet its expansion demands. The popular fast-food chain has announced its latest hiring campaign will include TV commercials and TikTok testimonials to attract new employees. The brand has said it plans to open more than 250 restaurants by the end of 2023 and that it will create over 7,000 new jobs. 

Building on Chipotle’s “Behind the Foil” transparency campaign, first launched in early 2019, the new installment features “unfiltered and emotional testimonials from team members about the impact Chipotle has had on their lives,” according to a company statement.   

“Behind the Foil celebrates the heart of Chipotle — our team,” says chief brand officer Chris Brandt in a release. “There is no better way to make Chipotle more visible, relevant, and loved than to feature our talented restaurant team members preparing our craveable, real food while sharing their authentic stories.” 

Six Flags Unveils Three New Roller Coasters, Family Rides, Water Attractions, and More! 

The renowned amusement park, Six Flags, is making its largest investment into the park in over a decade with new rides, attractions, and other exciting experiences. This investment comes off the back of the brand's highly anticipated Biggest Sale of the Year, featuring discounts of up to 70% on season passes, tickets, and more, available now through September 5.  

“At Six Flags, our relentless drive for innovation is powered by our passion to create moments of pure joy and excitement for our guests,” says Selim Bassoul, President and CEO of Six Flags. “This investment is central to our strategy to create fun and memorable experiences for every member of the family and reinforces Six Flags’ position as the leader in thrills. This builds on our recent efforts to offer new events and dining experiences by also introducing new rides for thrill-seekers and families, all while making improvements to many existing popular rides.”  


Grubhub Leverages Amazon’s ‘Just Walk Out’ on College Campuses 

Grubhub is bringing Amazon’s “Just Walk Out” checkout technology to on-campus convenience stores. This technology allows customers to grab and go with popular convenience store items without having to go to the register. Shoppers will be charged for the items they take for a streamlined shopping experience.  

To use the checkout method, consumers scan a QR code in the Grubhub app upon entering the on-campus shops. Students who want to adopt the technology must download the Grubhub app.   

Grubhub announced that its campus business is partnering with Amazon to make the computer vision checkout system available to colleges and universities, with Loyola University Maryland set to be the first to offer the option. 

“Our installation with Amazon’s Just Walk Out technology is another example of how we are strengthening our relationship with our campus partners with cost-saving technology and driving student adoption,” Eric Ferguson, the aggregator’s chief operations officer, said in a statement. “The services and products we provide for our campus partners are designed to enhance and improve the dining experience, and we’re excited to offer this innovative and frictionless technology to our campus partners.”  


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