Loyalty360 Daily Reads: Kroger Announces $300,000 in Scholarships, Bojangles Develops New App for Ga

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The Kroger Co. Foundation Awards $300,000 in Scholarships to Children of Kroger Associates 

Kroger has announced $300,000 worth of college scholarships will be awarded throughout the 2023-2024 academic year. All 120 students who will receive these scholarships are children of Kroger associates. All awarded scholars will earn $2,500 toward any accredited two- or four-year college, university or vocational program. Launched in 2008, the Kroger Scholars Program has awarded more than $4.8 million in scholarship funds. 

"This opportunity means the world to me. For the past fifteen years, my dad has been a part of the Kroger Family, and I had the honor of joining it two years ago," said Olivia Giovanoni, a Kroger Scholar pursuing a degree in hospitality at Purdue University Fort Wayne. "I'm so grateful for this scholarship and being a part of the Kroger Family." 

Bojangles Offers Game-Changing Tailgate Experiences 

Bojangles, the popular restaurant chain known for its iconic chicken, biscuits and tea, is once again the go-to destination for sports fans and tailgaters this fall. The brand has built a new app and has formed partnerships with the Carolina Panthers and several college football programs, making Bojangles the official tailgate headquarters for unforgettable gameday experiences. 

"Bojangles is proud to be at the forefront of the ultimate tailgate experience," says Tom Boland, Chief Marketing Officer at Bojangles. "Our delicious food, convenient new app, and exciting sports partnerships showcase our commitment to making every game day a memorable one. We’re thrilled to declare ‘It’s Bo Time’ and can't wait to celebrate the traditions that unite us." 

Gameday Food Made Easy: Ordering Party-Sized Meals in the all-new Bojangles App 

In the newly revamped Bojangles app, ordering a tailgate-worthy meal for pick up or delivery has never been easier. The all-new app boasts a gallery of delicious menu options, and offers an array of customizable options for the most personalized order for every customer’s taste. The app has also been updated with a streamlined interface that reduces clicks and navigation time so that customers can order their gameday meal as soon as possible. Bojangles will offer 25 pieces of its famous Chicken Supremes, two family fixin’s, five biscuits, and five sauces, packaged in a convenient party box to set up at any tailgate. 

Collegiate and NFL Partnerships 

Bojangles is proud to announce 11 NCAA and NFL-branded Big Bo Boxes that are perfect for the tailgates this fall. Sports fans can enjoy 12- or 20-piece meals with their choice of Southern fixin’s, made-from-scratch biscuits and Legendary Iced Tea®. The team-themed Big Bo Boxes will be available at restaurants in each team’s primary market(s) while supplies last. 

• Clemson University 

• Coastal Carolina University 

• East Carolina University 

• East Tennessee State University 

• James Madison University 

• North Carolina A&T University 

• University of Georgia 

• University of South Carolina 

• Western Carolina University 

• University of Tennessee 

• Carolina Panthers 

In addition to the school-themed Big Bo Boxes, Bojangles will showcase murals resembling the coordinating Big Bo Boxes on restaurants of each of its partner schools, encouraging fans to get in the spirit with the ultimate fan selfie. 
 

QR Codes at Family Dollar Help Shoppers Make Better Self-Care Decisions 

Dollar Tree's Family Dollar brand has partnered with the Consumer Healthcare Products Association (CHPA) Educational Foundation to launch a program that helps Family Dollar shoppers make informed, educated choices about choosing and using over-the-counter (OTC) products and dietary supplements. 

The CHPA Educational Foundation empowers consumers to make safe, informed decisions about choosing and using self-care products they use. Family Dollar will be the first retailer to participate in CHPA's Health In Hand program to give shoppers the resources and knowledge to make the best choice for their self-care needs. This program serves all Family Dollar shoppers, but especially focuses on supporting those living in underserved or rural communities, and for community members who may have low health literacy. 

Through educational QR codes placed on Family Dollar's in-store OTC category wayfinding strips in all 8,000 of the retailer's stores, shoppers will be directed to HealthInHand.org, the CHPA Educational Foundation's official online destination and go-to resource for consumers to learn more about self-care categories, active ingredients, and specific product information.  

The first two Family Dollar categories to showcase the educational QR codes are digestive health and pain management, which were placed in stores the first week of August. Additional categories launching later in the year will include cough/cold/flu and allergy. 

"No decisions are more personal than those we make about our health," said Mary Leonard, executive director of CHPA's Educational Foundation. "The foundation has a unique opportunity to serve as an educational resource for Family Dollar's customers to promote the safe use of self-care products and support better health outcomes. Knowing that QR Code technology is a preferred way for consumers to access information, we are solving a need to provide access to Health In Hand's expert advice and dynamic content directly from Family Dollar's OTC aisles. We are excited about this first execution and building future self-care educational initiatives.”
 

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