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Loyalty360 Daily Reads: Krystal Unveils New Text Loyalty Program ‘Club Krystal’, Yesway Achieves $20


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Krystal Releases New Text Loyalty Program Called 'Club Krystal' 

Krystal Restaurants, the popular southern fast-food chain, has unveiled its new text loyalty program called Club Krystal. Club Krystal members who sign up before August 31 will receive Buy One, Get One free for both cheese and original Krystals. This exclusive offer is available only for new Club Krystal members. Simply text GIMME to 94258 to join the club and receive the offer. 

“We love to reward our loyal fans and this BOGO deal is just one way to show our appreciation,” says Kaitlin Stoehr, Senior Director of Brand Marketing for Krystal Restaurants LLC. “We are excited to offer a great deal on our iconic Krystal sliders to our guests for joining our new text message marketing program. Being part of Club Krystal gives subscribers access to exclusive deals like this BOGO Krystal offer.” 

Club Krystal members receive exclusive updates, offers, and more with club info sent straight to their phones for easy access.  


Yesway's Texas Strong Fundraising Campaign Achieves $200,000 Charitable Donation Goal in Partnership with Supplier Partners and Customers 

Yesway, the convenience store brand, has announced that its supplier partners, and the generous Yesway and Allsup's customers and employees, have achieved the $200,000 goal it had set for its latest Texas Strong fundraising campaign. 

Donations to the Texas Strong program will benefit local charities and civic organizations in Matador, Hawley, and Perryton, Texas, whose communities were tragically impacted by recent tornadoes. 

Yesway launched the Texas Strong fundraising campaign to collect $100,000 for the community. Thanks to donors, the goal has been surpassed, and more support and aid can be provided to communities affected by the catastrophic tornadoes that struck in late June. 

"We deeply empathize with the hardships the people of Matador, Perryton, and Hawley are facing, and this contribution is intended to help alleviate some of the more immediate burdens and provide a steppingstone towards recovery and rebuilding," said Tom Trkla, Chairman and Chief Executive Officer of Yesway. 


Hyatt Vacation Club Launches Giving Owners and Guests the Opportunity to Rediscover the Power of Vacations 

The Hyatt Vacation Club has extended its residential-style retreat options to help travelers unlock the power of vacations. These enhanced experiences provide vacation rental properties to Hyatt guests for a different kind of vacation experience. The refreshed Hyatt Vacation Club program provides owners and guests with carefully curated portfolios of resorts, amenities, and travel offerings, including the ability to redeem World of Hyatt points, all designed to create unforgettable vacation memories. 

“We truly believe a good vacation goes a long way to reduce the stresses of today’s world. We have introduced Hyatt Vacation Club to inspire people to embrace, celebrate, and enrich their lives with the power of vacations,” said Stephanie Sobeck Butera, executive vice president and chief operating officer, Hyatt Vacation Ownership. “As we connect our growing portfolios of resorts, we are providing our owners and guests the opportunity to unlock the power of vacations and rediscover the joy of travel and escaping the routines of daily life.” 

While Hyatt Vacation Club offers both vacation ownership and rental stay opportunities, Hyatt Vacation Club will offer eligible owners a world of fresh opportunities through the new BEYOND program. This program is designed to give owners of Hyatt Vacation Club Platinum or Hyatt Vacation Club Portfolio the opportunity for flexible access to exciting global travel experiences like cruises in Alaska and the Greek Islands, guided tours in Iceland and Australia, and more, all while enjoying their ownership benefits and incredible Hyatt Vacation Club resorts. 

World of Hyatt is offering members the chance to earn 3x World of Hyatt points when they stay at any of the 22 branded Hyatt Vacation Club resorts starting now through November 21, 2023, when registered by November 14, 2023. Terms apply. For more information on the celebratory offer, including full offer terms, visit hyatt.com/3xpoints. You can become a World of Hyatt member at no cost by signing up on Hyatt.com

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