Loyalty360 Daily Reads: Macy’s Focuses on Customer Experience with New Hire, Brinker International P

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Macy’s, Inc. Names Massimo Magni Chief Customer and Digital Officer 

Macy’s has announced that Massimo Magni will take on the role of Chief Customer and Digital Officer for the department store brand. In this role, Magni will use his decades of experience to guide Macy’s long-term strategic vision for continued growth. Focusing on Macy’s digital business and customer-centric strategy, Magni aims to enhance the customer journey across touchpoints on the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs.  

“I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization,” said Tony Spring, president and CEO-elect, Macy’s, Inc. 

With extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality, and grocery; Max brings best-in-class e-commerce/digital transformation practices to Macy’s, Inc.  
 

It’s Just Wings Joins Physical Menus at Restaurants Nationwide 

Brinker International, parent company of Chili’s and Maggiano’s, has made a big shift in its plan to bring its virtual brand, It’s Just Wings, into restaurants. It’s Just Wings was created in 2021 to cater to the growing demand for digital menus during the pandemic. The plans for It’s Just Wings include a real-world application to participating restaurants and include hot items like boneless and bone-in wings, a wide assortment of sauces, and more inside Chili’s new bar menu. It will occupy another section in Chili’s appetizer section to provide dine-in guests with new and exclusive items.  

“We think this will either be an add-on or a trade-up from appetizers given the price of wings,” says CEO Kevin Hochman. Chili’s will leverage a new CRM platform to ensure this menu is top-of-mind for customers, especially during sporting events. 

CFO Joe Taylor added that this move will also increase awareness of It’s Just Wings, which has previously only been available on third-party platforms. 

“We do think this will drive the business a little bit, but it could be bigger. At a minimum, it’s a trade up, but we think it could eventually drive some traffic, especially with sports viewing, which starts with football,” says Hochman.  

Albertsons Companies Launches Nutrition Insights to Sincerely Health™ Platform 

Albertsons has announced a new wellness solution is underway on its Sincerely Health™ Platform. The health brand is excited to share the latest digital enhancement to its Sincerely Health platform, a nutrition insights tool that measures grocery purchases based on the serving recommendations of USDA’s MyPlate guidance. The “Nutrition” functionality within the Sincerely Health experience empowers customers to make informed food choices based on their dietary preferences, household size and age group. 

Sincerely Health supports users in their health goals by providing personalized food recommendations along with healthy, delicious recipes and insightful health articles, and other educational assets. This user-friendly experience simplifies recommendations for shoppers when they are at the grocery store and helps customers discover meals that align with their personal nutrition goals. Sincerely Health is a valuable resource that will enable more Americans to adopt a nutritious dietary lifestyle when and where many of their meal decisions are made – at the grocery store. 

To fit with Albertsons broader commitment to inspire better eating habits, the brand has pledged to provide 50 million evidence-based nutrition recommendations to digital customers by 2024 and launch six health campaigns by 2025 utilizing in-store events and digital platforms to increase awareness of MyPlate dietary guidance. 

“At the USDA Food and Nutrition Service, we are working alongside our incredible MyPlate National Strategic Partners to meet the goals of the White House Conference on Hunger, Nutrition and Health and to advance nutrition security. We cannot do this important work alone, but together we can make progress that will change lives and ensure a healthier, more prosperous future for everyone in this country,” says Dr. Caree Jackson Cotwright, Director of Nutrition Security and Health Equity for USDA Food and Nutrition Service. 

Click here for a demonstrational video on the new nutrition insights feature recently added to Sincerely Health. To learn more about the overall Sincerely Health platform or to sign up, click here. 

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