Loyalty360 Reads: Albertsons Offers Coupons, Sweepstakes in Gamified App, Flipkart Launches Premium

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Albertsons Gamifies Summer Savings 

The popular grocer, Albertsons, is adding a fun way for loyalty members to earn points this summer. The new game on the membership app and website, Flavor Adventure, allows players to unlock minigames, new recipes, digital coupons, and entries into exciting sweepstakes. The game is divided into six “lands” for members to explore. Shoppers can enjoy digital coupons and recipes featuring Albertsons store brands and other fan-favorite labels.  
 

Flipkart Builds Premium Membership Program  

The Walmart-backed Flipkart has improved its loyalty program to include added benefits like extra discounts, early access to sales promotions, and cashback options. The updated loyalty program is expected to provide up to 5% extra discount on a range of products using SuperCoins, 4% SuperCoins (up to 300) on every order, and new hourly offers—called Plus Hours—exclusively to Premium members, along with daily offers. In August 2021, Flipkart said it had 20 million Plus customers at the time. 
 

Virgin Active to Launch New Loyalty Program 

The industry-leading health club, Virgin Active, has chosen Comarch as its loyalty program provider. Through the power of the Comarch Loyalty Management platform, Virgin Active hopes to enhance its members' experience, retention and engagement. In making healthy lifestyles more accessible to users, Virgin Active has built a loyalty app for an easy-to-use customer experience.  

"We built the new app with our members' experience in mind, focusing on how we can further immerse and assist them on their wellness journey. We recognize that people rely on digital platforms for fitness advice, and our goal with the app has been to bring the digital and physical worlds together to foster and grow our relationship with our members," says Dean Kowarski, Group CEO of Virgin Active.   

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