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Loyalty360 Reads: April 14: Applebee’s Online Restaurant Partners with DoorDash and Grubhub, Giant E

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Applebee’s Expands Reach with DoorDash and Grubhub Partnerships
Applebee’s online-only restaurant, Cosmic Wings, partners with DoorDash and Grubhub to offer nationwide delivery of the brand’s wings, chicken tenders, fries, cheese bites and more. The virtual brand also offers the exclusive MTN DEW Dark Berry Bash® available only at Cosmic Wings and Applebee’s.

Said Vicki Hormann, Executive Director of Off Premise, Applebee’s, “We’re thrilled that more fans will enjoy the one-of-a-kind menu through the expanded distribution with our partners at DoorDash and Grubhub.”

Cosmic Wings is an online, delivery-only restaurant that launched initially exclusively through Uber Eats. The menu is prepared in more than 1,575 Applebee’s kitchens nationwide.

Giant Eagle Commemorates Earth Day with Reusable Bag Sweepstakes
Giant Eagle grocery is doubling down on its commitment to the environment by discontinuing single-use plastic bags at its stores beginning on Earth Day. Instead of single-use plastic grocery bags the retailer will incentivize guests to use environmentally friendly reusable bags.

The company is launching a reusable bag sweepstakes, providing guests who shop with a reusable bag multiple opportunities every month to win $10,000.

Giant Eagle is also giving away more than 100,000 reusable bags for free at its Cuyahoga County and Erie supermarket registers starting on Earth Day.

Baskin-Robbins Rebrand Launches Limited-Edition Merch
Baskin-Robbins is refreshing of the brand’s logo, packaging, employee uniforms and tagline, encouraging customers to “Seize the Yay” – appreciating every moment, no matter how big or small.

To celebrate the rebrand, Baskin-Robbins is launching a collection of limited-edition merch – the very first line of branded merchandise for the 77-year ice cream brand. The exclusive “yay-worthy” items will be available for a limited time, and include clothing, bicycles and skateboards.

Baskin-Robbins has also developed three specifically crafted new flavors: Non-Dairy Mint Chocochunk, Ube Coconut Swirl and Totally Unwrapped.

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