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Loyalty360 Reads: April 15 | Levi’s CFO Plans to Increase Capital Spending on Digital Initiatives; T




Levi’s CFO Plans to Increase Capital Spending on Digital Initiatives
The Wall Street Journal reports that Levi Strauss & Co.’s finance chief is ramping up the jeans maker’s capital spending, aiming to spend two-thirds of it on digital initiatives to aid the company’s recovery from the effects of the coronavirus pandemic.

San Francisco-based Levi’s this year plans to allocate about $210 million toward capital expenditures, up from last year’s budget, which was trimmed to around $130 million, according to Chief Financial Officer Harmit Singh. “We are reallocating our costs in a way that we drive synergies and savings, and invest in areas of growth,” Mr. Singh said.
Tractor Supply to Expand Carhartt Footprint in More Than 100 Retail Stores
Tractor Supply Company announced plans to expand its Carhartt offering in dozens of retail stores. Carhartt, America’s leading workwear manufacturer and a decades-long partner of Tractor Supply, will add several thousand additional square feet of branded, in-store shopping space to provide consumers with a dedicated shopping experience. The new “shop-in-shop” concept, which is currently in 10 stores, will roll out in more than 100 Tractor Supply stores in 2021, with an additional 25 stores added next year.

“Our Tractor Supply stores offer a unique assortment of products that cater to the Out Here lifestyle, and we know our customers depend on Carhartt for comfortable, durable clothes to get the job done,” said Seth Estep, Executive Vice President, Chief Merchandising Officer.
Gulf Air to Transform Falconflyer Program with IBS Software's iFly Loyalty
Gulf Air, the national carrier of the Kingdom of Bahrain, has selected IBS Software as a partner to enhance its Falconflyer loyalty programme (FFP) and provide Gulf Air with the flexibility to dynamically adapt its Falconflyer programme to meet the needs of travellers and enhance its members experience.

Gulf Air has entered into this partnership as part of its ongoing digital transformation to deliver the best possible experience to Falconflyers. IBS Software's iFly Loyalty platform will transform the Falconflyer programme for both consumers and partners. Members will benefit from a revamped mobile app and a new customer experience designed to deliver personalised offers and rewards.
Walmart Canada, Ghost Kitchen Brands partner on meal pickup, delivery effort
RetailCustomErexperience.com says that Ghost Kitchen Brands and Walmart Canada are partnering to provide one-stop meal pickup and delivery service. The first Ghost Kitchen is open in the St. Catharines Walmart with additional locations in Woodstock, Toronto, Lachenaie and Saint-Constant, which are expected to open in the coming months, according to a press release.

Participating brands include Quiznos, The Cheesecake Factory Bakery, Pepe's Perogies, Rocky's Italian, Canadian Jerk, Slush Puppie, Monster Cupcakes, Beyond Meat, Amaya Indian Street Food, Taco del Mar, Lola's Latin Food, Tazo, Red Bull, Crêpe Delicious, Nescafé and Ben & Jerry's. All meals are prepared in one kitchen for one pickup or delivery.
Nike Launching In-House Pre-Owned Program
Glossy.co reports that the fervor for Nike sneakers was hugely instrumental in driving the phenomenon of sneaker reselling and collecting in the 1990s, but for decades, the athletic giant has had a policy to not acknowledge its presence in resale. That changed on Monday, with the brand announcing its first-ever in-house resale program, Nike Refurbished.

The program will see Nike taking back pre-owned sneakers from customers, inspecting and grading them for quality (like-new, gently worn or cosmetically flawed) and selling them at reduced prices. Nike is aiming to provide the program at 15 Nike stores throughout the U.S. by the end of the month and more by the end of the year.


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