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Loyalty360 Reads: April 16 | Burger King Offers Students Free Whoppers, Circle K to Donate 25 Millio




Corporate Social Responsibility
Carhartt to Furlough 2,000, Cover Pay Not Supplemented by Unemployment
Carhartt has announced it will furlough 2,000 of its 5,400 employees but will maintain workers’ pay as the COVID-19 outbreak continues to impact the business. Carhartt said that if the state unemployment and federal supplement payments don’t equal the furloughed employee’s current pay, Carhartt will pay the difference in a lump sum. Employees also will receive health benefits through the furlough schedule of April 13 to May 9. "The health and well-being of associates continues to be the number one priority at Carhartt," the company said in a statement. "However, during these uncertain times, the company must also look at the long-term health of the business and take necessary steps to preserve its future."
Circle K to Donate 25 Million Meals to Feeding America
Circle K announced it would donate 25 million meals to Feeding America in response to the Coronavirus outbreak. As a part of the campaign which began April 10, every fuel transaction made at a Circle K, one meal will be donated to a local member food bank of Feeding America. “During these unprecedented times, Circle K is committed to being part of the solution in the communities where we work and live. We know many of the families we serve have been impacted and challenged by the COVID-19 pandemic,” says Brian Hannasch, President and CEO of Circle K, in a press release. “Our mission as a company has always been to make our customers’ lives a little easier every day, and we know the best way to get through these difficult days is to band together and support each other.”
O’Charley’s Restaurants Launch “Hometown Heroes” Initiative
The restaurant chain O’Charley’s has announced a “Hometown Heroes” program to show support to healthcare workers as well as first responders who are both on the frontlines of the Coronavirus outbreak. The campaign is providing free meals to local healthcare workers and first responders. Additionally, the brand has created a special 25 percent discount for all healthcare workers and first responders in all of its stores. To receive this discount, workers can call their local O’Charley’s, place the order and then show their identification to a worker when they pick up their food.
“The brave men and women who are working tirelessly on the frontlines at this challenging time deserve our support and respect,” said Craig Barber, O’Charley’s CEO, in a news release. “Whether it’s providing free meals at their work or providing a discount so they can affordably feed themselves and their families, we want them to know how thankful we are for them.”

Customer Engagement
Burger King Is Offering Students A Free Whopper If They Can Figure Out the Promo Code
As a fun way to engage with students out of school and missing a meal usually provided to them, Burger King has announced they are offering students a free Whopper, however, there is a little bit of work involved. To receive a free Whopper, students need to correctly answer a question that was asked on the restaurant chain’s Instagram and Facebook. These questions are under different school subjects, like math, biology, chemistry, and literature. This campaign will run from April 13 to April 20 on the previously mentioned social media channels. To take advantage of this offer, the response must be entered into the Burger King app to get the Whopper for free with any purchase.
Natural Light Hosts Virtual College Graduation on Facebook Live
The beer brand Natural Light announced it would hold a virtual college commencement ceremony Thursday, May 14 at 7 p.m. to celebrate those graduating who will not be able to walk across the stage. This event will feature Amanda Cerny as the host as well as speakers like Mark Cuban, Jane Lynch, Stephen A. Smith and Erika Nardini. Seniors graduating and want to be involved must go to this link to sign up-https://www.naturallight.com/online-commencement.


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