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Loyalty360 Reads: April 26 | Chipotle digital sales jump 134%; Captain Morgan and FanDuel Announce P

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Chipotle digital sales jump 134% as customers order ahead through 'Chipotlanes'
FoxBusiness.com reports that Chipotle's business is booming as the burrito chain's digital sales jumped 133.9%, with online orders overtaking orders made inside its restaurants for the first time ever.

The company credited its growth to government stimulus checks providing consumers with additional spending money and an increase in orders placed ahead of time through its "Chipotlane" drive-thru service. The chain opened 40 new locations in the quarter, more than half of which included the drive-thru lanes to pick up digital orders.
Captain Morgan and FanDuel Announce Exclusive Partnership
Captain Morgan and FanDuel announced the launch of the Captain Morgan Soccer Pick 'Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada's top-flight professional soccer league gets underway.

Fans across the country have been waiting months to settle back into their gameday routines, and this season, they'll be able to play for a chance to win cash prizes as they cheer on their teams each week.
Taco Bell Introduces New Plant-Based Innovation: The Cravetarian
QSRmagazine.com says Taco Bell is testing a proprietary, boldly seasoned plant-based protein. Meet the Cravetarian (sounds like vegetarian) Taco, featuring an all-new plant-based protein made from a pea/chickpea blend. Like the original Crunchy Taco Supreme, this take includes shredded cheddar cheese, crisp lettuce, diced tomatoes, and reduced-fat sour cream, served in a crunchy corn shell—except now fans can experience Taco Bell’s beloved taco in vegetarian form.

The Cravetarian Taco is currently testing at only one Taco Bell location (14042 Red Hill Ave., Tustin, California) until April 29 while supplies last.
Lowe's Acquires Stainmaster Carpet Brand
Lowe's announced it acquired the Stainmaster brand, one of the most recognized and trusted carpet brand on the market today, advancing the home improvement retailer's Total Home strategy.

With this acquisition, Lowe's will build on its decade-long exclusive position as the only national home improvement retailer to carry Stainmaster carpet. The purchase includes all brand-related intellectual property from its parent company, Invista, and all related trademarks and sub-brands.
Vans Appoints Kristin Harrer as Global Chief Marketing Officer
Vans announced that Kristin Harrer has joined the company as Global Chief Marketing Officer, effective today. As CMO, Kristin will lead the company’s global marketing and creative teams as Vans continues its brand purpose of empowering creative self-expression in youth culture across action sports, art, music and street culture.

“In addition to being an outstanding leader with a proven track record at other global brands, Kristin is a passionate and true brand expert in digital and direct to consumer experiences”, said Doug Palladini, Global Brand President at Vans. “As we continue to accelerate our digital transformative thinking, Kristin will spearhead our brand’s ability to connect with our global consumer base through the creation of meaningful and authentic consumer touchpoints.”

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