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Loyalty360 Reads: April 27: Accor and Fever Partner to Expand Loyalty Benefits, Burger King Boosts L




Accor and Fever Partner to Expand ALL Loyalty Benefits
Accor and Fever announced a partnership to broaden the range of digital services provided to ALL-Accor Live Limitless members, including immersive exhibitions, interactive theater and festivals.

ALL members can make reservations seamlessly through the website or app with ALL Reward points and earn incremental ALL points for credit card purchases.

Says Mehdi Hemici, Accor’s Chief Loyalty & Partnership Officer, “We want to give our loyalty members the chance to easily reserve experiences at any time.”

Ignacio Bachiller Ströhlein, co-founder and CEO of Fever, adds, “We are excited to be able to bring thousands of our curated experiences to the entire Accor loya4lty program community.”

Burger King Boosts Loyalty Program with Free Fries
Eighty percent of adults, including 90 percent of Gen Z and millennials, said they'd probably join a loyalty and rewards program if it was offered at a favorite local restaurant, according to the National Restaurant Association's 2022 State of the Industry report.

To boost its Royal Perks Loyalty Program, Burger King announced Frequent Fry'ers, any size free fries with purchase once a week to loyalty members. 

Said Tom Curtis, president of Burger King North America, “Enhancing the digital guest experience continues to be a major focus for our brand, and we’re confident this latest offer will attract even more loyal fans, while rewarding our existing members.”

Other Royal Perks have included 37-cent Whoppers exclusively for members, early access to new products, and unique sweepstakes, such as the chance to win cryptocurrency.

UNIQLO Introduces “Buy With Purpose” Program
UNIQLO recently launched "Buy with Purpose," a new feature available on the UNIQLO APP and uniqlo.com that rewards select customers' purchases with a donation on behalf of the shopper to one of three non-profit UNIQLO partner organizations. Customers can choose to donate to USA for UNHCR (UN Refugee Agency), charity: water, or Street Soccer USA.

The new program is one of UNIQLO's latest efforts to extend its LifeWear philosophy.

Says Daisuke Tsukagoshi, UNIQLO USA CEO, "This program allows us to engage with customers in a shared effort to support organizations that are improving people's lives throughout the world."


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