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Loyalty360 Reads: April 29: Air Canada and Starbucks Rewards Partnership, O’Charley’s Honors Hometow




Air Canada and Starbucks Partner to Share Points
Air Canada Aeroplan members are now able to directly convert Aeroplan points to Starbucks Stars to redeem for Starbucks coffee, food items and more. Once the accounts are linked, Points to Stars conversion can be done directly in an Aeroplan member’s account dashboard on web or in the Air Canada mobile app.

This is in addition to the partnership Air Canada formed with Starbucks for loyalty members to link their accounts and earn both Starbucks Stars and Aeroplan points through Starbucks purchases. Members will also continue to earn Starbucks Stars on their purchases through their Starbucks Rewards membership.

O’Charley’s Honors Hometown Heroes with Events and Free Food
O’Charley’s restaurant announced they will be honoring Hometown Heroes with free meal deliveries, major events and free desserts. The restaurant will celebrate International Firefighters Day with free meal delivery to fire stations and free dessert with purchase to firefighters and EMS personnel. During Teacher Appreciation Week and National Police Week, teachers and police officers with valid ID will get a free dessert with entrée.
“Our team loves every opportunity with our Hometown Heroes campaign to show our appreciation in the communities we share,” said CEO Craig Barber.

The month of appreciation is the latest in O’Charley’s Hometown Heroes campaign. O’Charley’s team members have held appreciation events and delivered thousands of free meals to first responders, healthcare workers and other deserving heroes over the years to say thank you.

Mercedes-Benz Partners with Non-Profits for Social Responsibility
Mercedes-Benz USA announced the launch of Driving Your Future, the company’s new corporate social responsibility program. Through partnerships with nonprofit organizations Safe Kids Worldwide®, Junior Achievement USA® and Johnny Mac Soldiers Fund, the initiative will support educational programs focused on technology and sustainability, career readiness, and child and teen injury prevention.

As part of the multi-dimensional partnership, MBUSA will support each organization with financial support, employee and community engagement, and volunteer opportunities on a national level. 

Driving Your Future will partner with Safe Kids Worldwide to support education around safety and injury prevention; with Junior Achievement USA to support skills training around financial literacy, work readiness and entrepreneurship; and with Johnny Mac Soldiers Fund to provide scholarships to military children of our nation’s fallen or disabled.

Caleres Donates $1 Million to Soles4Souls
Caleres announced a $1 million donation to Soles4Souls to provide shoes for homeless children through the 4EveryKid program. The donation will be paid from the Caleres Cares Charitable Trust over two years, including a $500,000 monetary donation and $500,000 in-kind product donation of athletic shoes.

Additionally, Caleres brands including Famous Footwear, Allen Edmonds, Naturalizer and Sam Edelman will support the 4EveryKid campaign through a round up at checkout option online during the month of September. The first product donation to the 4EveryKid program will happen this summer and will benefit children in St. Louis.


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