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Loyalty360 Reads: April 30 | Old Spice Forms NFL Draft Partnership; TUMI Launches Esports Collection

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Old Spice Forms NFL Draft Partnership
Old Spice announces its latest initiative furthering a 10-year commitment to help increase high school graduation rates by 10 percent by 2030. Through confidence and empowerment programs, Old Spice is reaching guys in underserved communities to help nurture and build confidence in their potential.

As the next class of future NFL stars commence their careers at the 2021 NFL Draft, Old Spice is partnering with top NFL Draft prospects and Big Brothers Big Sisters of America, as part of the NFL’s Inspire Change Initiative, to spotlight the importance of mentorship in the lives and success of young people and to increase mentors in communities nationwide.
TUMI Launches Professional Esports Collection
TUMI unveiled its pro-level Esports line of bags and accessories. Welcoming in a new client base, TUMI consulted with numerous industry experts from game developers to professional esports athletes to help design top-of-the-line bags that meet, if not exceed, the needs of today's gamers like none before.

TUMI gained unique insight as to what every gamer is looking for when it comes to protecting their prized tech and gear. True to TUMI's DNA, each style has been built to last with the keenest eye for detail and superior functionality. From the aluminum zippers to the unique organization systems, every aspect and touchpoint was created to maximize functionality. TUMI wants the equipment athletes and hobbyists rely on to survive every journey, whether that's on the road, behind the desk or being cheered on by virtual crowds.
White Castle Kicks Off National Hamburger Month
May is National Hamburger Month, a full 31-day celebration of the beef patty on a bun that's been one of America's most popular foods since White Castle introduced the Original Slider 100 years ago.

In honor of the occasion — and in observance of its 100th birthday this year — White Castle has all kinds of exciting things in store for the month of May.

"White Castle is the official sponsor of National Hamburger Month, having created the month-long event in 1991 to pay homage to the Original Slider we created and the industry we pioneered," said Lisa Ingram, president and CEO of White Castle, the nation's first fast-food hamburger chain. "
InComm Payments Launches TheGiftCardShop.com
InComm Payments, a leading global payments technology company, announced the launch of its full-service gift card mall, TheGiftCardShop.com. The new website will allow consumers to select from a wide variety of gift cards and send gifts directly to friends and family via email, providing a one-stop online hub for gift-givers.

The user-friendly website will feature digital gift cards from more than 100 brands, including network-branded cards (Visa, Mastercard and American Express) and cards from well-known retail, restaurant, entertainment, apparel, home goods, sports and travel brands, including multi-store gift cards. Among the brands featured are national retailers such as Darden® Restaurants, Delta, GameStop, Lowe's, Macy's and PlayStation Store.
PK Launches Adobe Powered Connected Membership Offering
PK, the global services firm that helps the world’s most customer-obsessed brands design, build and run the future, announced the launch of its new connected membership service offering. This new offering leverages Adobe Experience Cloud applications to transform how brands craft and scale customer membership.

Making its debut at Adobe Summit 2021—The Digital Experience Conference, the Adobe powered connected membership offering accelerates digital experiences by creating and strengthening genuine brand-customer relationships through relevant content, incentives and engagement. This strategic approach elevates membership into a brand-defining experience and profit center.

“Connected membership offers forward-looking companies a way to push the boundaries of how they drive deeper engagement with customers. We think of it as next-gen loyalty, bringing together an adept strategy, digital touchpoints and human connection,” Clay Walton-House, managing director of integrated loyalty solutions at PK, said. “Our collaboration with Adobe and the invaluable customer insights and technology our team provides become the basis for both customer trust and brand resonance.”

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