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Loyalty360 Reads: April 30 | Thai Airways Rewards its Members for Staying Home, Wyndham Hotels and R

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Restaurants
 
Jersey Mike's Donated 20 Percent of its Sales to Feeding America Last Weekend
 
This past weekend Jersey Mike's teamed up with Feeding America to help donate meals to those in need. The brand said that it would donate 20 percent of sales, up to $1 million, to Feeding America from Saturday, April 25 and Sunday, April 26. "School closures and rising unemployment due to shelter-in-place and stay-at-home orders have disproportionately impacted people already at risk of hunger," said Katie Fitzgerald, Executive Vice President and Chief Operating Officer at Feeding America in a press release. "We are grateful for Jersey Mike's generous support of food banks that are in communities helping people who struggle with hunger. This donation will help our member food banks provide more meals to people who need them most."
 
According to the press release, Feeding America estimates that 37 million people in America face hunger and that an additional 17.1 million could face the same problem in the next six months due to the pandemic.
 
Hotels
 
Wyndham Hotels and Resorts Updates Point Purchasing Options
 
Wyndham has updated the ability for customers to purchase reward points. Previously it was only possible to purchase 10,000 points per year, but now that has been expanded to 45,000 per year. There are also two offers to coincide with this expansion of the program. The first of these offers is that, from now until May 11, Wyndham Rewards members can receive a 40 percent bonus on points purchased, which would total the number of points earned for a 45,000 purchase.
 
The other offer is from now until May 4 and gives new DoorDash customers can earn 3,000 Wyndham Rewards bonus points for their first order. Also, every order, including those for existing customers, can earn 500 Wyndham Rewards points.
 
Airlines
 
Thai Airways Rewards Members Airmiles for Staying at Home
 
Thai Airways has announced it is giving away three million free miles to its members for staying home. To take part in this campaign, members that have active frequent flyer membership with Thai Airways need to download the Stay Home Miles Exchange app on their device. "Thai Airways wishes to stand by the side of all the people in Thailand during this difficult time by urging them to practice social distancing at home to stop infection for the nation, and also allow all citizens to collect mileage points to use after the crisis ends," said Wiwat Piyawiroj, the executive vice president of commercial at Thai Airways, in the above article."
 
Customer Engagement
 
Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home
 
The women's apparel brand Summersault Inc. has started messaging its customers with uplifting memes and activities during the quarantine. To get involved in this, people have to text "Joycast" to a specific number to get subscribed to this. Reshma Chattaram Chamberlin, co-founder and chief brand and digital officer of Summersalt, said Summersalt's brand is meant to be joyful and sunny. "We went back to that major brand premise, then began to think about how we could in this difficult time think about bringing joy to our consumer," she said in the above Wall Street Journal article.
 
Corporate Social Responsibility
 
Aramark Salutes School Lunch Heroes, Provides 20 Million Meals to Students During COVID-19 Crisis
 
In celebration of School Lunch Hero Day, on May 1, Aramark has announced it is serving one million meals a day to students. This support comes during the pandemic when many students are unable to get a meal they usually get each day. "School nutrition professionals have been on the front lines navigating changing regulations to preserve community access to meals during this public health crisis," said Barbara Flanagan, president of Aramark's K-12 Education division, in a press release. "At Aramark, we are especially honored to salute these devoted heroes who are helping to ensure that children and families stay nourished during this unprecedented time for our country."
 
 



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