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Loyalty360 Reads: April 5 | Chick-fil-A to Invest $19 Million in Employees' Education; Vesta Pioneer

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Chick-fil-A to Invest $19 Million in Employees' Education in 2021
Chick-fil-A will invest $19 million in restaurant employees’ continuing education this year, awarding college scholarships to 7,492 team members in 44 states, Washington, D.C., and Canada. Employees can apply their scholarships to any area of study at any accredited institution, furthering Chick-fil-A’s long-standing commitment to education and helping restaurant team members achieve their academic dreams.

To celebrate the scholarship recipients, Chick-fil-A invited 12 employees to join what they thought was a virtual retreat on March 17. During the virtual meeting, Chick-fil-A Chairman and CEO Dan Cathy surprised each of them with a $25,000 True Inspiration Scholarship. The 12 True Inspiration Scholars were also given laptops to use as they continue their studies. In addition, throughout March and April, local Chick-fil-A franchise operators are awarding $2,500 Leadership Scholarships to 7,480 team members.
Vesta Pioneers New Depths of Online Community Insights
Vesta announced the launch of their new Applied Consumer Neuroscience suite of tools to seamlessly deliver deeper consumer intelligence from its online community software.

Vesta has partnered with HCD Research, an industry leader in Applied Consumer Neuroscience, to offer innovative emotional and psychological research techniques that capture the non-conscious feelings and decision-making that traditional research measures miss.
CEFCO Partners With SMG to Reimagine Its Voice of the Customer Program
Service Management Group (SMG) announced a new customer experience management program with convenience store chain CEFCO. Following an extensive evaluation of more than 40 customer experience vendors, CEFCO chose SMG for its strategic focus, industry-leading benchmarks, field engagement model and ability to uncover actionable insights.

As a growing brand with more than 200 stores in six Southeastern states, CEFCO needed a provider with industry knowledge, multi-unit program expertise and the ability to develop a scalable customer experience strategy that surfaces areas of opportunity and drives store-level improvements. SMG’s software with a service (SwaS) model combines platform technology with professional services to help brands act on insights, improve location-level performance and advance the customer experience.
Qualtrics Announces New Customer Experience Solutions
Qualtrics introduced new solutions designed to make it even easier for companies to acquire new customers and build loyalty with existing customers, efficiently and at scale. The new solutions are easy to set up, enabling companies to accelerate their time to value.

The pandemic challenged every company to respond to sudden shifts in customer expectations —from the way people want to interact with customer service to their expectations of how brands responded to the crisis. As we move into the post-pandemic world, the most successful companies will make their decisions by deeply connecting with their customers to understand changes in their expectations, predict future behaviors, and create great experiences, even in the face of uncertainty.

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