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Loyalty360 Reads: April 5: Wendy’s to Open Virtual-Reality Restaurant, JetBlue Appoints New VP Loyal




Wendy’s to Open Virtual-Reality Restaurant Wendyverse
Wendy’s is teaming with Meta’s Horizon Worlds to open its first virtual-reality Wendyverse restaurant. Its first virtual-reality location would give users new opportunities to react with each other and the brand.

In the first phase of the Wendyverse, users can venture into a world built by community creators featuring:

  • Wendyverse Town Square Central with a Wendy’s restaurant where players can go behind the counter and meet friends.
  • Wendyverse Partnership Plaza where players can visit The Buck BiscuitDome to shoot hoops with a virtual Baconator and cut the net following a winning shot.

As part of the Wendyverse debut, the brand is offering a Sausage or Bacon, Egg & Cheese Biscuit for $1 via the app or in the restaurants from April 1 through May 1.

JetBlue promotes Chris Buckner to VP Loyalty Programs & Partnerships
JetBlue executes a plan to enhance the value of its loyalty program and deliver more benefits to its loyal customer base. Chris Buckner has been promoted to the role of vice president, loyalty programs and partnerships.

Buckner will be responsible for continuing to evolve TrueBlue®, JetBlue’s loyalty program, and evolve JetBlue’s cobranded credit card portfolio.

“This role is strategically important to JetBlue’s success as we work to better know our customers and deliver the experiences and interactions they want,” said Jayne O’Brien, head of marketing and loyalty. 

Regal Cinemas Raise Funds for Children’s Charity with Limited Edition Pins
Regal is partnering with children’s charity Variety to raise funds through limited-edition gold heart pins featuring Otto, a new character from Illumination's new feature film, Minions: The Rise of Gru.

Proceeds from the pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged. 

The collector's item pin will be available at Regal locations nationwide for a minimum donation of $3.00 starting March 31, 2022, through the month of April. 


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