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Loyalty360 Reads: April 7 | Joella's Launches New Rewards App; AAdvantage Celebrates 40 Years of Loy




Joella's Launches New Rewards App
Joella's Hot Chicken, a fast casual restaurant known for its hot chicken and made-from-scratch Southern sides, has launched its first-ever loyalty program, rewarding customers for repeat purchases at each of its locations across the Midwest and South. Accessed through a downloaded app or through SMS text, users earn a free meal with every $100 they spend at Joella's, the country's largest hot chicken restaurant brand.

To build excitement around the new rewards app, Joella's has also launched a sweepstakes for customers who are among the first to sign up. Anyone who joins the rewards program between now and April 30, 2021 will qualify for a chance to win free hot chicken for a year (one awarded), a free T-shirt (5 awarded), and a free Chicken Plate, Sammie, or Salad (10 awarded).
AAdvantage Celebrates 40 Years of Loyalty Innovation
When American Airlines launched the AAdvantage loyalty program in 1981, it was one of the airline industry’s first frequent flyer programs to reward members for their travel. Forty years later, AAdvantage continues to lead the way with innovative new partnerships, providing members with more personalized choices in a program that’s never been easier for members to use.

“AAdvantage continues to be the easiest airline loyalty program for customers to engage with,” said Rick Elieson, President of the AAdvantage program. “Throughout our first 40 years, it’s been our privilege rewarding members for their continued loyalty to American with innovative benefits, unique partnerships and an evolving program that’s built for every customer.”
Jersey Mike's Subs Announces Over $15 Million Raised
Jersey Mike's Subs and customers across the country rallied to raise an incredible $15 million to help more than 200 charities nationwide during the company's 11th Annual Month of Giving in March. Charity recipients included hospitals, youth organizations, food banks and more.

Jersey Mike's locations nationwide accepted donations throughout the month, building to March 31, Day of Giving, when more than 1,900 restaurants donated 100 percent of sales, not just profits, to local charities.
DICK'S Sporting Goods Announces Grand Opening of New Concept Store
DICK’S Sporting Goods, the largest U.S.-based, omni-channel sporting goods retailer, will expand its nationwide footprint with the grand opening of its first-ever DICK’S House of Sport, a new concept store, in Victor, NY on April 9, two Warehouse Sale locations and experiential Soccer Shops in select locations in April.

This month, the retailer will also debut nine newly redesigned Golf Galaxy locations and expanded technology offerings in 54 additional Golf Galaxy locations in select cities across the country. These new additions will bring approximately 260 collective jobs to communities through the hiring of full-time, part-time and temporary associates for the stores.


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