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Loyalty360 Reads: April 8: Smartpress Launches New Loyalty Program, Pacsun Enters Roblox Metaverse,




Smartpress Launches All-New Loyalty and Referral Program
Online printer Smartpress.com announced an all-new loyalty and referral program called Print Points.

Smartpress' program keeps things simple so their customers get the most benefit. Points are earned on every purchase, plus referrals. Customers are automatically enrolled and start earning points on their first purchase, and multiple tiers allow customers to earn points faster the more they spend.

"A loyalty program should do just that – build loyalty," said Smartpress' Director of Sales, Adam Breiter. 

Pacsun Enters the Roblox Metaverse with Virtual Mall
Pacsun transitioned into the Roblox metaverse with PACWORLD, an interactive mall experience. PACWORLD allows players to create a unique hub, intersecting fashion technology and community.  Players will be able to create and remove shops, upgrade the shops that do well, decorate the mall to try and attract more customers, and even invite their friends to visit their mall.

 “As we are catering to a fully digital generation, we recognize that Gen Z values community and accessibility more than any other generation, and we joined Roblox to further build that connectivity with our consumers," said Brie Olson, President at Pacsun.

Over the past year, Pacsun started to embark on a strategy with paid media and upper funnel initiatives, with NFTs and Virtual Reality becoming a huge focus for collaborative initiatives and in-store efforts.

Bojangles to Give Away $1Million in Free Gas
Bojangles Southern food chain is giving away $1 million gas gift cards. Every purchase of a Bojangles Family Meal will come with a $10 gas gift card. According to data compiled by AAA, gas prices reached the highest levels on record in March 2022. Bojangles saw an opportunity to rally and help thousands of customers during the gas crunch.

The $10 gas cards are available while supplies last on all 12- or 20-piece bone-in chicken Family Meals purchased in-store, at the drive-thru or with order ahead using the Bojangles app.


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