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Loyalty360 Reads: August 18 | AMC Theatres Reopening for 100th Anniversary, Domino’s Hiring 20,000 N

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AMC Theatres Reopens August 20 with "Movies in 2020 at 1920 Prices"
AMC Theatres is celebrating its 100 years of operation by offereing tickets at the more than 100 AMC theatres reopening on August 20 cost the same amount for that one day — 15 cents —they were on the day the movie theater brand started in 1920.

“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies,” says Adam Aron, CEO and president of AMC Theatres.
Domino's to Hire 20,000 New Team Members to Help Busy Stores Feed Hungry Families Nationwide
Domino’s Pizza is looking to fill 20,000 positions, inclhding delivery experts, pizza makers, customer service representatives, managers and assistant managers. Supply chain centers in the U.S. are also hiring production and warehouse employees and CDL drivers.

"We realize that these are tough times, and not only do we want to maintain strong service levels, but we also want to provide opportunities to those who have lost their jobs or are facing reduced hours," says Tom Curtis, executive vice president of operations and support for Domino's.
Forever 21 and 7-Eleven Partner for Merchandising Collaboration
Forever 21 has partnered with 7-Eleven to create styles based its Slurpee and Big Gulp products, including cropped and regular tees and hoodies, as well as fleece for the fall. The collection features renditions of the convenience store’s logo on differing backgrounds, such as tie-dyed colors, pastels, brights and whites. The prices range from $15 to $35.

"When 2020 turned everyone's summer plans on its head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21," says Marissa Jarratt, 7-Eleven chief marketing officer and senior vice president .
Loyalty Programs
Why Some Restaurant Chains Are Ramping Up Their Loyalty Programs During This Crisis
Some restaurant chains have started or ramped up production of loyalty programs during the pandemic, according to Forbes.  Panera Bread or Starbucks are improving programs, while Wendy’s introduced a new program.

“Loyalty can give you insights across all channels about who your most valuable customers are and their patterns. says Sastry Penumarthy, co-founder and VP of strategy of loyalty platform Punchh in Forbes. “If you’re a brand that delivers breakfast for example, then you know during this time, breakfast has been hit hard and customers are shifting their spending. A loyalty program provides insights as to where that shift is taking place and allows a brand to adjust accordingly.”

Choice Hotels Adds AMResorts All-Inclusives to Loyalty Program
Choice Hotels has added more than 50 AMResorts all-inclusive resorts to its network, according to the Caribbean Journal. This onboarding is the result of an agreement with AMResorts’ parent company, Apple Leisure Group, that allows members of Choice Hotel’s Choice Privileges loyalty program to earn and redeem points at AMResorts’ Zoëtry, Secrets, Breathless, Dreams, Now and Sunscape-branded hotels. 

“Through our collaboration with AMResorts, Choice’s all-inclusive luxury resort offering is now the largest of any major U.S. hotel company, which means our loyalty members have access to unparalleled vacation and rewards options in top leisure destinations like Cancun, Montego Bay, and St. Martin,” says Jamie Russo, vice president of loyalty programs and customer engagement at Choice Hotels.

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