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Loyalty360 Reads: August 21 | GAN Launches Partnership with Penn Interactive for Casino App, Strivv

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GAN Launches Partnership with Penn Interactive for Casino App
GAN Limited, a business-to-business supplier of internet gaming software-as-a-service solutions primarily to the U.S. land-based casino industry, will launch the mychoice social casino app for Penn Interactive, a subsidiary of Penn National Gaming.

Simulated Gaming is a core offering of GAN, which enables casino operators to provide social gaming offerings to players in states in advance of real money iGaming, providing meaningful marketing and revenue opportunities for both operators and GAN.

Penn Interactive operates retail sports betting, online social casino, bingo and iCasino products across Penn National’s industry-leading portfolio of 41 properties in 19 states. Together with Penn National’s properties, Simulated Gaming will now be served to casino patrons of more than 100 individual casino properties coast to coast in the U.S.
Strivve Announces “TopWallet Rewards” Online Payment Incentive Programs
Strivve, a Seattle-based financial technology company, launched its TopWallet Rewards that provides real-time notifications to card issuers which allows them to immediately reward their cardholders for card-on-file placements at online payment sites.

TopWallet Rewards is designed to work hand-in-hand with the CardUpdatr experience, CardSavr API, and any card issuer system with seamless support for marketing and call center teams within the card issuer. TopWallet Rewards is the latest addition to Strivve’s customer-focused support material that is designed for card issuers of any size to help drive credit and debit cards to Top of Wallet.
New Data Illustrates Shifting Social Media Behaviors and Expectations Among Consumers
New data from Sprout Social delves deeper into how social media behavior has changed over the past few months, as well as the increased expectations consumers have for brands in this new era.

When brands are forthcoming about their values on social, 58% are more likely to buy products or services from them if they share similar beliefs. Nearly half of consumers (48%) say brands have recently posted irrelevant or insensitive content amid the current state of the country. And when that happens, more than one-third (36%) of consumers will unfollow the brand on social media.

“People are increasingly turning to social for the things they can no longer get in person,” says Jamie Gilpin, CMO at Sprout Social. “And with consumer expectations on the rise, it’s never been more important for brands to demonstrate their values and showcase how they’re contributing to change. People are holding brands to a new standard and are asking them to be stewards of accountability. As we work to adapt to these new expectations, brands must be willing to speak out and answer the call.”
Brand Imperatives In Modern Commerce
According to Marcus Startzel, a Forbes magazine Council Member, modern commerce is creating a democratized battleground in the fight for consumer loyalty. The implications for brands are unprecedented — they are now faced with trying to meet customer needs while balancing new complexities in their marketing, commerce channels, supply chains and operations.

“According to a note from Morgan Stanley, the growth of e-commerce in 2020 alone could prove to be a tailwind for all platforms,” Startzel writes. “Quoting the report, stepping back, we think 2020 will be a year in which we pulled forward about ~2 years of e-commerce penetration.”

Since late March, key marketplaces and carriers have had little choice but to change their services and processes. UPS, for example, added peak surcharges, and sellers everywhere have had to shift their Amazon Prime Day plans — typically a summer boon for thousands of direct-to-consumer brands — from July to sometime later this year.

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