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Loyalty360 Reads: August 23: American Eagle’s Back to School Campaign in Metaverse, Gopuff Expands R



American Eagle Launches Back To School Campaign in Metaverse
American Eagle recently launched its fall 2022 Back-To-School campaign featuring popular Gen Z musicians across Meta Quest 2 and Roblox, and the first-of-its-kind campaign with TikTok’s SoundOn platform. The brand is delivering music experiences in the metaverse, in-store activations, and a hashtag challenge on TikTok.

American Eagle is the first brand to partner with TikTok’s SoundOn platform and enlist one of its artists to create a custom song. AE will also be the first brand to offer customers the in-store experience of viewing a 360 video on Meta Quest 2.

Gopuff Launches Off-Site and On-Site Ad Integration for Full Customer Journey
Gopuff announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads is the first retail media network to roll out off-site capabilities of CitrusAd, powered by Epsilon. The unified approach enables brands to reach not only Gopuff site visitors, but also the entirety of Gopuff's shopper audience across the open web with timely and relevant advertising.

With these enhancements, brands can influence consumers at the point of purchase with on-site advertising, while also generating demand across the open web by reaching Gopuff customers with relevant, off-site display, video and connected TV advertising tied directly to in-stock inventory. Brands are also able to understand their ad performance through SKU-level sales reporting that combines both on-site and off-site campaigns.
National Recycling League Successful MLB Corporate Social Responsibility Initiative
The National Recycling League successfully collected over 275 tons of recyclables with participating MLB teams between Opening Day and the end of May. The National Recycling League also drove an average 15% increase in recycling rates in-stadium among participating teams while the program was active.  
As part of the National Recycling League, select teams competed head-to-head to see which fans could recycle the most. The winning National Recycling League champions were San Diego Padres fans who successfully diverted over 98 tons of recyclables. San Diego fans can get a free round from Anheuser Busch by registering on the website. Fans of the Arizona Diamondbacks took second place with 97 tons of recyclables.


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