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Loyalty360 Reads: August 26 | Lunchables Back-To-School Hotline Helps Families Navigate Mixed-Up Sch




Lunchables Back-To-School Hotline Helps Families Navigate Mixed-Up School Year
Kraft’s Lunchables brand is kicking off back-to-school with a promotion geared towards family and fun. Running through Sept. 11, families can call 1-877-BTS-RULZ for the ultimate choose-your-own-adventure experience that takes them on a mixed-up journey with the brand’s characters, Platy and Jackie.

After dialing, families choose whether they’ll start at music or art class, but from there the journey is up to them as each choice leads to twists and turns, like learning a joke or picking out a mask to help kids learn the importance of new school rules like hand washing, mask wearing and social distancing in a fun way.

“It’s no secret that going back to school has taken on a new meaning for families and kids this year,” says Rachel Drof, marketing director, Lunchables. “We came up with the idea of opening the Lunchables New School Rules Hotline to help families navigate this new normal and start the year off right with a little mixed up fun.”
Aeroplan adds Vistara for travel to India
Following the recent additions of Etihad and Azul to their growing roster of airline travel partners, Aeroplan has now added Vistara.

Starting Aug. 25, Aeroplan members can accumulate and redeem miles for travel with Vistara, bringing the total number of Aeroplan airline partners to 37. The company says that by creating more opportunity for member activity in India, the partnership further deepens their global network to ensure members can get to almost anywhere in the world.

Founded in 2013, Vistara is a full-service Indian airline that was created as a joint venture between Tata Sons and Singapore Airlines. Operating from its hub in New Delhi, Vistara serves 34 destinations with over 200 daily flights with a fleet of over 40 aircraft. Vistara operates within India and to four international destinations such as: Bangkok, Colombo, Dubai, Kathmandu, and Singapore.

Aeroplan is Canada’s premier travel loyalty program with a community of more than five-million members and 75 partners representing more than 150 brands in the financial, retail, and travel sectors. They also have more than 170 online retail partners via the Aeroplan eStore.
Chipotle Unveils Free Delivery Sports Predictor Challenge
Chipotle Mexican Grill launched its ‘Free Delivery Monday Matchup,’ a new sports predictor challenge that takes quarantine viewing and eating to the next level. Chipotle Rewards members will have the chance to score a true "and 1" by getting Chipotle Free Delivery and converting it into free burritos for a year.

Every Monday through September 28, Chipotle’s Free Delivery Monday Matchup will give fans the chance to win free burritos for a year if they correctly predict the score of the night’s premier sporting event by entering their final score prediction as their entrée name on the Chipotle app or Chipotle.com.

"Sports are officially back, and fans want to be a part of the action even though stadiums are empty," says Chris Brandt, chief marketing officer. "Free Delivery Monday Matchup gives our Rewards members an opportunity to gamify their favorite Chipotle orders in parallel with live sports for the chance to win real food and big-time bragging rights."

To enter, rewards members simply order Chipotle delivery before the scheduled start time of the designated game on the Chipotle app or Chipotle.com and enter their final score prediction as their entrée name. If their prediction is right, they will be entered for a chance for Chipotle to drop a year's worth of free burritos into their Chipotle Rewards account the next day.
BJ’s Wholesale Club Adds Contactless Shopping Option with Launch of Curbside Pickup
BJ’s Wholesale Club, an operator of membership warehouse clubs in the eastern United States, has begum contactless, curbside pickup at all locations.

“It’s more important than ever to provide our members with a variety of convenient options to shop the club,” says Jeff Desroches, executive vice president, club operations officer. “Our new, contactless curbside pickup service is another example of how we’re focused on getting members the products they want, however they want.”

Members can order from thousands of items on BJs.com or on the BJ’s app and have the items delivered right to their car. Once notified that an order is ready for pickup, members simply park in one of the designated, curbside parking spaces and check in on the BJ’s app to notify the club of their arrival. A team member will then bring the order out and load it into the vehicle for contactless service.

BJ’s also announced that the company is expanding its buy online, pick up in-club service to include fresh and frozen grocery items. Members can order from a wide variety of fresh and frozen items in addition to general merchandise products, grocery items and sundries on BJs.com or the BJ’s app for pickup in-club. The expansion of the company’s buy online, pick up in-club service is currently available in select clubs and will be available at all locations by the end of October 2020.


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