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Loyalty360 Reads: August 27 | Wyndham Rewards Teams Up with Home Chef, Whole Foods May Add Amazon Go




Analyst Says Nike Will No Longer Sell to Some Big Retailers
Susquehanna Financial Group analyst Sam Poser says in Footwear News that Nike will focus on its consumer direct selling strategy, and will cut ties with Belk, Dillard’s, Zappos, Boscov’s, Bob’s Stores, Fred Meyer, EBLens, VIM and City Blue.

“Nike’s decision to no longer sell to nine multi-branded wholesale accounts is positive for Nike, as it takes control of more of its own destiny,” Poser says.

“As part of our recently announced Consumer Direct Acceleration strategy, we are doubling down on our approach with Nike digital and our owned stores, as well as a smaller number of strategic partners who share our vision to create a consistent, connected and modern shopping experience,” Nike says in a statement to Footwear News, which added that Nike says that it had begun the Consumer Direct Acceleration phase as part of its Consumer Direct Offense initiative, which was unveiled three years ago.
Whole Foods May Add Amazon Go’s Cashierless Technology Next Year
Amazon may be looking to bring the cashierless tech found at its Go convenience stores to Whole Foods supermarkets as early as next year.

The Verge reports that Amazon may start implementing the tech in Whole Foods sometime during the second quarter of 2021, according to the New York Post’s source.

Amazon Go stores initially launched in 2016 for Amazon employees before opening to the public in 2018. Following Amazon’s acquisition of Whole Foods in 2017, customers, workers, and journalists wondered if Amazon would integrate this technology into the supermarket.
Vitamin Shoppe Partners With Instacart for Same-Day Delivery
The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, is partnering with online grocery leader Instacart to brings delivery in as fast as an hour from over 720 of its retail locations across the U.S.
Sharon Leite, CEO of The Vitamin Shoppe, says their mission is to provide the highest-quality health and wellness products to their customers, while enabling them to shop how and where they prefer.

“Whether that's in-store, curbside, online, on our mobile app, on the phone with customer support, or through a one-on-one virtual nutritionist appointment,” she says. “During these challenging and unpredictable times, the innovative Instacart service provides a secure and convenient way to access our trusted wellness solutions."
Chris Rogers, vice president of retail at Instacart, says same-day delivery has become a lifeline for people across the U.S.

"Grocery shopping for many people includes daily vitamins, supplements and nutritional items, in addition to superfoods, healthy snacks and drinks,” he says. “We're excited to provide The Vitamin Shoppe customers with a seamless new way to access all the health essentials they need from the comfort of home."
Wyndham Rewards Teams Up with Home Chef, Offers Members Meal Kit Delivery
Wyndham Rewards says it has teamed up with meal kit delivery company Home Chef to allow members in the U.S. to earn 2,500 points when they order their first box of meals, plus 500 Wyndham Rewards points on every box thereafter.

The collaboration is the latest in a series of new opportunities for members to earn and redeem Wyndham Rewards points, even when they're not traveling.

"Every day, millions of Americans rely on services like Home Chef to simplify their lives while providing fresh, delicious, home-cooked meals that their entire family can enjoy," says Eliot Hamlisch, executive vice president, loyalty and revenue optimization, Wyndham Hotels and Resorts. "Now, with the help of Home Chef, Wyndham Rewards members can easily earn points toward their next vacation or getaway when they cook at home."


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