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Loyalty360 Reads: August 29: Amazon to Sell Peloton Equipment, Alo Yoga Enters the Metaverse, and Mo


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Peloton Partners with Amazon to Sell Fitness Equipment and Apparel
Peloton recently announced a partnership with Amazon to sell its fitness equipment and apparel on the company’s e-commerce site. This partnership marks the first time Peloton will use another retailer to sell its merchandise. Until now, the company relied solely on its website and physical showrooms.

Chief Commercial Officer of Peloton, Kevin Cornils stated the company will look to other retailers for similar partnerships to extend its reach and broaden its customer base in the United States.

Alo Yoga Brings “Namaste” to the Roblox Megaverse
Alo Yoga recently partnered with Roblox to bring mindfulness and wellness to the metaverse. The partnership aims to be an immersive wellness experience brought to life in the virtual world. 
The result of this partnership is Alo Sanctuary. Visitors create an avatar to visit a virtual studio centered on a digital island landscape. Meditation and yoga classes are offered around the clock and can be taken alone or with friends. There’s also a gamification aspect, where avatars can collect “aura orbs” or attend classes to earn exclusive digital fashion items from the virtual Alo store.
Restaurants Test AI Technology for Customer Communication
BJ’s and McDonald’s have been testing artificial intelligence technology  for automated voice recognition at a time when many businesses are short-staffed. Sixty-five percent of restaurant operators say they don’t have enough employees to meet customer demand, according to a recent survey by the National Restaurant Association.

Pushing customers who call in orders and reservations to automated lines run on artificial intelligence can help staff focus on cooking and serving, some restaurant executives say. BJ’s began testing an automated phone system that tells customers how long the wait for a table is at their local restaurant and lets them put their names on a waiting list without having to speak to a staff member. McDonald’s has been testing AI at the drive-thru.

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