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Loyalty360 Reads: August 5 | The Vitamin Shoppe Launches in South Korea; Red Roof Launches New HomeT




The Vitamin Shoppe Launches in South Korea with E-commerce Site and Online Marketplaces
The Vitamin Shoppe announced its expansion into South Korea with the launch of www.vitaminshoppe.kr, a directly-owned and operated e-commerce business. South Korean consumers can now easily access an extensive array of The Vitamin Shoppe's trusted health and wellness products, delivered directly from the United States, with door-to-door shipping in three days on average to anywhere in South Korea.

Additionally, The Vitamin Shoppe has launched branded digital storefronts on 20 leading online marketplaces in South Korea, including 11st, Auction, Coupang, Domeggook, G9, Gmarket, Interpark, Lotte, Naver, Qoo10, Shinsegae, Smelchi, and more. These sites provide broad reach to South Korean customers interested in The Vitamin Shoppe's industry-leading assortment of high-quality wellness solutions.
Red Roof Launches New HomeTowne Studios Prototype
Red Roof unveiled a new prototype for its groundbreaking HomeTowne Studios by Red Roof brand at the 2021 AAHOACON conference of hotel franchisees. The new HomeTowne Studios (HTS) prototype was shaped by input from hotel owners, longtime franchisees, and valued guests. It features modern room design aesthetics, a cost-effective development footprint, and a layout that sets new standards for improved operational efficiency.

New furniture and fixtures in the HomeTowne Studios properties emphasize comfort and efficiency. Guests have access to unprecedented storage space, a convenient kitchenette, and all the amenities they need to truly make themselves feel at home while on the road. The new HomeTowne Studios also offers a more functional layout for public areas, with onsite offices and laundry rooms located near guestrooms, securable for after hours.
CVS Health, Target, Walmart to Combat Plastic Waste
The Consortium to Reinvent the Retail Bag, managed by Closed Loop Partners, reached a significant milestone a year after its founding: the launch of a series of tests and first-of-a-kind multi-retailer pilots to advance sustainable alternatives to the single-use plastic bag and accelerate their potential to scale. The pilots will help refine winning solutions from the Consortium's global Beyond the Bag innovation challenge, evaluating multiple factors, from technical feasibility to desirability, and will run over a six-week period.

Beyond the Bag Challenge winners ChicoBag, Fill it Forward, GOATOTE and 99Bridges will begin pilots across a total of nine stores of the Consortium's Founding Partners––CVS Health, Target and Walmart––in Northern California. The solutions being tested include multiple reusable bag models, alongside enabling technologies, which help serve customers' needs, extend the useful life of retail bags and provide visibility into the full lifecycle of a bag. Across the select stores, customers can sign up and try these new solutions, whether it's to borrow, incentivize or receive reminders to use a reusable bag. The partnership among leading retailers' different stores sets an exciting precedent; collaboration will help accelerate pathways to scale and help address the systemic challenge of plastic bag waste.
Bakkt Partners with Quiznos to launch Pay with Bitcoin Pilot In-Store
Bakkt announced a partnership with Quiznos, a national quick service restaurant to launch its first physical location pilot enabling Quiznos customers to pay with bitcoin at select locations. The pilot will be available at select Quiznos locations across the Denver market, including the high-traffic Denver airport location, starting in mid-August.

“This is an exciting tentpole moment for us as we connect the next generation of customer experiences to the digital economy,” said Sheela Zemlin, Chief Revenue Officer at Bakkt. “Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market. We will closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country.”
Antavo Launches New Bug Bounty Program to Identify Potential Security Vulnerabilities
In order to ensure the highest level of data security in its product, Antavo launches a new bug bounty program. Doing so provides ethical white hat hackers with a platform to submit their findings of potential security flaws and receive appropriate compensation and recognition.

As a B2B company specializing in customer loyalty, data security and information privacy play an important role in Antavo’s policy because modern customers only trust companies that handle their data with the utmost care.
“Antavo dedicates a considerable amount of resources to expanding its infrastructure and development teams to deliver the highest possible data and privacy protection for both its clients and their customers. Still, sometimes an outside perspective can yield further findings, which is why we have decided to enlist the help of white hat hackers from all across the globe.” says Csaba Horvath, Antavo’s Engineering Director.


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