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Loyalty360 Reads: Cathay Pacific Offers Co-Branded Credit Card in Canada, Vitality Bowls Relaunches



Cathay Pacific Offers Co-Branded Rewards Credit Card in Canada  

The Hong Kong-based airline Cathay Pacific has launched a co-branded credit card in Canada, offering exclusive benefits and travel rewards on everyday spending. The new Cathay World Elite® Mastercard rewards cardmembers with one loyalty program mile for every dollar spent in Canada, and two program miles for every dollar spent outside Canada and on Cathay Pacific flights.  

Powered by the fintech firm Neo Financial™, the card offers an average of 5x the miles on purchases at Neo’s 12,000 merchant partners, including restaurants and retail stores.    

New cardmembers receive up to 30,000 welcome miles, enough for a one-way flight from Vancouver to Hong Kong. For a limited time, members get up to 10% off Cathay Pacific bookings originating in Canada. Other perks include priority check-in, access to airport lounges, and flight interruption insurance.  

Vitality Bowls Relaunches Loyalty Program on Incentivio Platform  

The superfood restaurant chain Vitality Bowls has relaunched its loyalty program on the guest engagement software platform Incentivio. The Vitality Bowl Loyalty Club features an all-new mobile app and online interface designed to simplify ordering and reward redemptions.   

Like the previous program, the Vitality Bowl Loyalty Club offers one reward point for every dollar spent. New benefits for members include a free acai bowl on their birthday and a $10 reward for every 150 points they accumulate.  

“Remaining committed to fresh, high-quality superfoods to every community across the country inspired us to breathe new life into our beloved loyalty program,” said Tara Gilad, Co-Founder and President of Vitality Bowls. “The new app is intuitive and simple to navigate, and includes benefits our existing fans have come to love and expect from our loyalty program.” 

Diamonds International® Releases Private Label Credit Card  

The fine jewelry retailer Diamonds International now offers a private label credit card through TD Bank’s Retail Card Services division. With locations in global destinations and ports, Diamonds International specializes in duty-free jewelry and watches for world travelers. The company also sells through personal shopping services and trunk shows.  

"We are excited to partner with Diamonds International to offer a private label credit card program," said Danielle Vincent, Head of Retail Card Services at TD Bank. "The company has been family run for more than thirty years, and they bring such a deep knowledge of the industry to everything they do." 

“We have worked with TD in the past. Their dedication to our customers and our organization, paired with their commitment to providing excellent customer service, is what ultimately made us decide to partner with them again,” added said Elchonon Shagalov, Chief Commercial Officer at Diamonds International.  

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